Evergrowth And Apolo Mktng Merge And Pre-Seed Increases To €2.5 Million

By Amit Chowdhry • Jun 1, 2024

Evergrowth, an AI-powered B2B account-based sales platform, announced a merger with Apolo Mktng, which utilizes AI to deliver personalized marketing solutions. This merger brings together two innovative forces in AI technology to drive forward a more customer-centric approach to sales strategies.

This announcement comes as Evergrowth’s seed round increased from €2 million to €2.5 million, breaking a Baltic record the company set in February. This merger is a key step in Evergrowth’s pivot from a consultancy to a technology platform. Now, Evergrowth will have exclusive access to Apolo’s range of AI account-based selling systems and the LLM data enrichments development expertise of the Apolo team.

Apolo has 50+ specialized workflows using state-of-the-art AI, which brings highly accurate and personalized account research to clients. It uses the latest technologies, including Retrieval Augmented Generation (RAG), Multi-Agent Workflows, and fine-tuned LLMs.

Sales teams leverage Evergrowth’s AI-driven platform to gather account-based granular insights like intent-based signals (prompts) that trigger meaningful, personalized engagement with prospects (co-pilots). This intent signals Evergrowth’s platform covers include website visits, financial data, press releases, job postings, and competitors. Previously, sales teams had to manually research individual accounts and their contacts. Utilizing Evergrowth, this process now takes minutes and generates deeper insights and fully optimized messages, enabling sales teams to concentrate on higher value and more complex work.

Since merging with Apolo, Evergrowth has successfully onboarded all of its clients onto the platform with Apolo’s integrated technology. In the first month of operation, 77,060 prompts were generated, and 1,200+ AI-powered sales co-pilots were created, with one client alone mapping more than 250.

Co-founded by Jean-Baptiste Daguené, Mantas Urnieza, Tadas Cekavicius, Aivaras Rastenis, and Algimantas Padegimas, Evergrowth’s aims to eliminate some of the most common challenges in B2B sales, like non-personalized, irrelevant outreach, and the reputational issues salespeople often face by being platform-driven instead of customer-centric.

The merger resulted from a LinkedIn post from Evergrowth founder JB Daguené on AI-enabled sales teams. The post sparked Apolo’s attention because they were working on data enrichments for account-based selling.

KEY QUOTES:

“Our tie up with Apolo marks the next significant milestone in the development of AI-powered sales solutions following our oversubscribed pre-Seed Round. It brings together two cutting edge development teams with different backgrounds and expertise, allowing us to add new perspectives and processes to our operations. “Our platform is positioning itself as a leader in AI-driven sales solutions, with the ability to redefine B2B sales strategies and empower businesses to build stronger, more personalised connections with their customers.”

— Jean-Baptiste Daguené, CEO and Co-Founder of Evergrowth

“Apolo was founded to push the boundaries of AI-driven marketing and sales solutions, and this merger marks an exciting new chapter for us. We are delighted to join forces with Evergrowth, a company that shares our belief in the opportunity of AI innovation and customer-centricity. By combining our expertise, we are poised to deliver unprecedented value to businesses seeking to elevate their sales efforts through AI-powered solutions.”

— Alejandro Sanchez, CEO and co-Founder of Apolo Mktng