Evertune is a GEO and AI marketing company that helps brands measure, optimize, and gain visibility in AI search. Pulse 2.0 interviewed Evertune co-founder and CEO Brian Stempeck to learn more about the company and why brands need to gain a deeper understanding of how they appear in AI-search recommendations.
Formation Of The Company
How did the idea for the company come together? Stempeck said:
“I was connecting with former colleagues at The Trade Desk, Ed Chater and Poul Costinsky, and we were discussing how often we were using AI platforms like ChatGPT, Gemini, and Claude to make purchasing decisions. At the time, I needed a new heater for my pool, so I went to these platforms to help me figure out what to buy.”
“What I experienced – and what we all observed – is that these platforms are playing a larger role in shaping our research, behaviors, and decisions as consumers. Today, 58% of consumers have replaced traditional search engines with generative AI tools for product and service recommendations (Capgemini), and 90% of B2B buyers already use gen AI to research vendors (Forrester). This means that marketers need to understand how their brand is showing up in LLMs. So Ed, Poul, and I teamed up to give brands more insight into their visibility and presence on these platforms, and how they can influence their brands’ reputation.”
Favorite Memory
What has been your favorite memory working for the company so far? Stempeck reflected:
“It’s not a moment, but since we launched, we’ve been receiving inbounds from Fortune 500 companies that want to use our platform and understand how they can improve their standing in AI search. I laugh with my sales team because this is abnormal for a company at our stage. I tell them it’s not typically like this. But, I think it shows the type of demand there is for this service in an environment that has been completely upended by AI search.”
Core Products
What are the company’s core products and features? Stempeck explained:
“Evertune is a comprehensive Generative Engine Optimization (GEO) and AI marketing platform that delivers complete AI search visibility, showing you exactly where your brand stands when people discover you through AI — and how to show up stronger.”
“We analyze over 1 million AI responses monthly for each customer, customized for their brand, to provide a statistically significant understanding of their brand’s AI presence and reputation. With AI Brand Monitoring, AI Website Optimization, and an AI Content Studio, we give brands tools to increase their discoverability across ChatGPT, Claude, AI Overview, AI Mode, Gemini, Perplexity, Meta AI, and DeepSeek.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Stempeck acknowledged:
“LLMs are evolving constantly, and our category of GEO is so new that it doesn’t even have one consistent name for it (aka Answer Engine Optimization, AI Search Visibility, AI SEO), so our biggest challenge is keeping our clients updated – both on LLM developments and our rapid product releases. This is the biggest consumer shift since the internet, and to maximize your AI search visibility, you need to understand how the LLMs work.”
“We recently discovered that 62% of ChatGPT responses come from pre-trained knowledge, or the base model, and 48% from real-time search. So, we’re guiding brands on a two-pronged approach: traditional SEO to show up in real-time search results through AI chatbots, plus intentional longer-term brand building to get embedded in AI’s foundational knowledge. We can then track their progress in both areas. Consistent visibility in LLM recommendations requires understanding how these systems discover, evaluate, and surface content.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Stempeck noted:
“Evertune’s product started as the most reliable AI brand monitoring and competitive intelligence platform on the market, and then we quickly added on ways to make our insights actionable. We now offer our clients a data-driven content strategy, supported by content creation capabilities and content distribution targets.”
“From the beginning, we’ve been super focused on hiring engineers and listening to our customers. We’re building a product that balances our vision of AI as a marketing channel with our customers’ immediate needs.”
Significant Milestones
You received funding this year. Can you tell me about this significant milestone? Stempeck cited:
“This August, we announced a $15M Series A fundraising led by Felicis Ventures with returning investors Eniac Ventures, NextView Ventures, and Roger Ehrenberg, and participation from angel investors with backgrounds at companies like OpenAI, Meta, and Uber. This space is moving fast, and we see a real opportunity in the market to become the go-to GEO and AI marketing platform for enterprise brands. It’s great to have partners that believe in the vision alongside us.”
“We’re at the beginning of a fundamental shift in how information is shared online. Agentic AI, commerce, and advertising on LLMs are going to greatly change how we make purchasing decisions. This new funding will help us expand our capabilities to build out a broader AI marketing suite to address all of these AI-driven consumer touchpoints.”
Customer Success Stories
Can you share any specific customer success stories? Stempeck highlighted:
“We’re excited to work with global brands like Canada Goose, Miro, and WPP Media’s data and technology company, Choreograph. We’ve seen strong adoption among B2B software companies, private equity portfolios, and high-consideration product categories, including automotive and healthcare.
I can share a couple of specific success stories:
- A B2B Software client achieved a top 10 ranking in AI recommendations within two months of working with Evertune. After our competitive analysis revealed critical gaps in their security and integration messaging, they deployed an AI-optimization strategy that included adding 8 strategic blog posts, overhauling their product pages, and securing media coverage on three high authority industry publications.
- We recently conducted an A/B test with an e-commerce travel site to see if our strategy moved the needle. After learning their market positioning gaps in AI, the company’s SEO and communications teams created 30,000 words of new authoritative content that used an AI-optimized messaging framework. Within four months, they saw a 15-point increase in their AI Brand Score for ChatGPT, vs a 3-point increase on Gemini and Meta AI. Our test had blocked Gemini and Meta AI from seeing the new content.”
Differentiation From The Competition
What differentiates the company from its competition? Stempeck affirmed:
“Our methodology ensures statistical confidence. As you may know, LLMs don’t give the same response twice. You and I could write similar prompts and get entirely different answers. That’s why the volume of prompting is so important. We analyze 1 million prompt responses monthly per customer, customized to their brand – our competitors do 1% to 10% of that.”
“Think of it like this: if you’re polling for a presidential election, would you ask 5,000 voters or 5? Of course, the larger pool would give you a greater level of confidence in the results.”
“While all of this brand and competitive intelligence is critical, we go beyond scorecards and provide an actionable content strategy. We decode the messaging that increases a brand’s AI search visibility and which sources are the most influential, and then we hand our clients the specific content and distribution tactics to improve their AI Brand Score (how often and how prominently a brand gets recommended by AI).”
“Finally, we aren’t just building software. Ed, Poul, and I helped build The Trade Desk, which pioneered data-driven digital advertising. We’ve shepherded an entire industry through transformation before, and we know exactly how to navigate the chaos when everything shifts overnight. This experience makes us more strategic partners to our customers. We provide ongoing training and guidance to turn AI visibility data into their competitive advantage.”
Future Company Goals
What are some of the company’s future goals? Stempeck concluded:
“We see AI as the most significant new marketing channel since social media, and we’re building the complete infrastructure for brands to thrive in it.”
“Our goal is to create the marketing suite that wins in the AI economy. Think about how brands had to master Facebook ads, Instagram stories, and TikTok shop. Now imagine AI agents are booking restaurants, buying products, and making recommendations for millions of consumers every day. That’s not a distant future; it’s started happening.”
“We’re building for the full reality of what’s coming. While others are working on basic tracking, we’re processing AI behavior at a massive scale. But tracking is just the foundation. We’re preparing brands to optimize for when the AI platforms start handling actual purchases and simultaneously run targeted ad campaigns directly within them. Because here’s what’s coming: AI agents won’t just recommend your product — they’ll buy it. AI platforms won’t just mention brands — they’ll sell ad space. And the brands that win will be the ones who built their advantage early.”
“That’s where we’re headed: the complete platform that keeps our customers winning whether they need to improve AI mentions, buy AI media, or capture AI commerce.”
