Everyday Health Group – a division of Ziff Davis – announced the acquisition of theSkimm, a media brand and suite of products delivering high-value content to millions of millennial and Gen Z female readers. Co-founded in 2012 by then-news producers Danielle Weisberg and Carly Zakin, theSkimm initially launched as an email newsletter. Then, it grew into a suite of products reaching millions of multi-generational women today.
It is a trusted source to help them live their smartest lives by seamlessly integrating into their existing routines. And theSkimm now includes the Daily Skimm, Daily Skimm: Weekend, Skimm Money, Skimm Your Life and Skimm Well newsletters, B2B marketer’s newsletter The SKM Report, the “9 to 5ish with theSkimm” podcast, and the WellPlayed sports podcast.
This deal should enable Everyday Health Group to engage with theSkimm’s audience seeking trusted and evidence-based information and services to deliver valuable, timely content in the fast-growing category of women’s health and wellness.
Wolfson Partners served as theSkimm’s financial advisor on the transaction.
KEY QUOTES:
“The creation of theSkimm marked a watershed moment in getting vital information to a highly engaged audience of female readers in an incredibly compelling format. Today, it is a multifaceted suite of products and services uniquely designed to help her solve issues and better thrive across her work, life and family goals while simultaneously connecting her to a savvy, supportive and optimistic community. We’re excited to serve and further satiate the voracious appetite of theSkimm audience for trusted tips and insider information at this fast-growing intersection of women’s wellness-based content, community and commerce.”
– Nan Forte, Executive Vice President and General Manager, Everyday Health Consumer
“Joining Everyday Health presents an extraordinary opportunity for us to enrich our audience with even more comprehensive and in-depth information. Leveraging their extensive resources and expertise in the health and wellness space will allow us to better serve and empower the millennial women who rely on theSkimm. We’re thrilled to join forces and see the impact we can achieve together.”
– Danielle Weisberg and Carly Zakin, co-founders of theSkimm; The co-founders will remain with theSkimm
