Evolve Media has acquired digital media brands CafeMom, LittleThings, and MamásLatinas, expanding its parenting, family, and lifestyle portfolio with properties that collectively reach more than 40 million social media followers. Bright Mountain Technologies previously owned the three brands through Wild Sky Media.
Evolve plans to combine the publications’ existing audiences with its capabilities across social media, video, podcasts, original content, and creator partnerships.
CafeMom focuses on perspectives, information, entertainment, and community for parents across different stages of motherhood.
MamásLatinas serves bilingual and bicultural Latina mothers and families with parenting, lifestyle, and entertainment coverage.
LittleThings publishes lifestyle and human-interest stories with informative, uplifting content.
The brands will join Evolve’s existing family-focused properties, which include TotallyKidz, along with pet publications DogTime and CatTime.
Evolve said the acquisitions support its Publisher+ strategy, under which the company builds upon established editorial brands by expanding their content across new media formats and distribution channels.
The company plans to invest further in the editorial operations of CafeMom, LittleThings, and MamásLatinas while preserving each publication’s existing identity and relationship with its audience.
Bright Mountain is selling the brands as it shifts its strategic focus toward its audience intelligence business.
Bright Mountain owns Big Village, Deep Focus, and Bright Mountain Media and is developing Brightstream, an AI-native audience intelligence platform that connects research-based audience insights with advertising creative and media execution.
Evolve Media was founded in 1999 and operates digital properties spanning entertainment, sports, lifestyle, family media, gaming, video, and creator-focused campaigns.
The acquisition gives Evolve a significantly larger audience of parents and families while increasing the amount of inventory it can offer advertisers across editorial and social channels.
KEY QUOTES:
“CafeMom, LittleThings and MamásLatinas are iconic digital media properties we’ve admired for years. Each has built a strong relationship with its audience. Together, they deepen Evolve’s connection with moms and families.”
Aaron Broder, Founder And CEO Of Evolve Media
“Evolve has been a valued partner to Bright Mountain, collaborating to offer advertising opportunities that reach and engage family audiences. We’re glad to see CafeMom, LittleThings and MamásLatinas joining a team we know well.”
Matthew Drinkwater, CEO Of Bright Mountain Technologies
