Houston-based energy and industrial marketing firm EWR Digital announced it has acquired Modalpoint, an oil and gas market-insight and commercialization-strategy brand founded by industry thought leader Mark LaCour.
The acquisition expands EWR Digital’s authority in oil and gas marketing and strengthens its advisory capabilities across industrial B2B markets. The move formalizes the addition of a consultancy layer focused on AI visibility, information governance, and market positioning within regulated industries.
Modalpoint built a reputation within the oil and gas sector for its perspective on buyer behavior, commercialization models, and energy marketing strategy. Its insights have influenced how oilfield service companies, energy technology providers, and industrial firms approach go-to-market planning and industry messaging.
Under EWR Digital’s ownership, Modalpoint will operate as an energy market insight and research platform supporting oil and gas marketing strategy and industrial sector commercialization rather than as a standalone services business. LaCour will continue in an advisory capacity, contributing strategic insight and sector perspective as the brand evolves.
The acquisition aligns with EWR Digital’s mission to deliver measurable growth for oil and gas, industrial, and regulated B2B organizations.
KEY QUOTES:
“Modalpoint was built to challenge conventional thinking and help the industry communicate more effectively. EWR Digital is well positioned to carry that work forward in a way that aligns with how the energy market operates today.”
Mark LaCour, Founder of Modalpoint
“As oil & gas companies compete in increasingly AI-influenced and digitally visible markets, precision in positioning and information governance is no longer optional. This acquisition reinforces our long-term commitment to serving the energy sector with both strategy and execution.”
Matthew Bertram, Managing Partner & Chief Strategist at EWR Digital
