Experian, the global data and technology company, announced it has acquired AtData (see Pulse 2.0 profile here), a data and intelligence company known for its email insights technology. The deal is designed to expand Experian’s identity and fraud prevention capabilities by incorporating verified, real-time email intelligence into its broader data and analytics ecosystem.
Verified email insights have become one of the most powerful digital identity signals in today’s online environment. Through the acquisition, Experian adds more than 10 billion email addresses worldwide to its data assets. By combining AtData’s real-time signals with Experian’s consumer data, analytics, and decisioning platforms, clients will be able to more confidently identify, authenticate, and engage consumers across digital channels.
AtData has spent more than 25 years helping major brands and Fortune 500 companies validate and verify first-party data. Its platform enables businesses to build actionable customer profiles, assess risk, and improve customer engagement, sales, and retention. The company’s proprietary activity network processes more than 150 billion deterministic signals each month, delivering identity intelligence in real time through APIs and partner integrations.
The acquisition builds on a partnership between the two companies that has spanned more than 15 years. By integrating AtData’s email intelligence into its platform, Experian aims to strengthen its AI-driven identity infrastructure while maintaining a focus on privacy-centric solutions.
Experian operates across financial services, healthcare, automotive, agrifinance, insurance, and other sectors. Listed on the London Stock Exchange and part of the FTSE 100 Index, the company employs 25,200 people across 33 countries and is headquartered in Dublin, Ireland.
AtData positions itself as a leader in email identity, helping organizations recognize, engage, and protect consumers across marketing, data operations, and fraud prevention through real-time, privacy-ready decisioning tools.
KEY QUOTES
“Differentiated data and real-time identity signals are the ultimate advantage and increasingly important in the age of AI. The acquisition of AtData is another step in our mission to build the most comprehensive and privacy-centric identity infrastructure. AtData brings deep email intelligence into our platform and further fuels our AI strategy. This isn’t just about adding capabilities, it’s about creating an integrated, durable identity solution that helps our clients deliver better experiences at every stage of the customer journey.”
Jeff Softley, CEO Of Experian North America
“Our goal has always been to help our customers optimize their first party email data collection, accelerate their marketing performance, minimize the cost of fraud, and drive their data-oriented business strategies. Experian has consistently set the standard for using data to drive trusted outcomes for businesses and consumers. Joining Experian enables us to combine complementary strengths and deepen the intelligence capabilities that power confident, real-world decisions.”
Tom Burke, CEO Of AtData
