Experian announced it has entered into a definitive agreement to acquire Own Up, an AI-powered mortgage shopping platform, in a deal aimed at expanding mortgage access and adding home-loan shopping to the Experian Marketplace.
The company said the integration will add a licensed, tech-enabled shopping service and additional AI capabilities to Experian’s platform, which already includes offers across credit cards, personal loans, and auto insurance. Experian said the transaction will combine its consumer reach of more than 80 million members, its mortgage assets, and data and analytics capabilities with Own Up’s proprietary technology and network of more than 40 lenders.
Experian said that bringing mortgage comparison and guidance into its Marketplace supports its broader consumer services strategy, positioning the company to participate more directly in a major financial moment for consumers and to keep adjacent needs within the same platform. The company said shoppers will be able to exchange information and progress toward preapproval or rate lock without leaving Experian’s Marketplace, with personalized offers powered by Experian data and Own Up’s generative AI technology.
Own Up said the combination aligns with its mission to help ensure borrowers do not overpay for their mortgages by pairing its technology and advisory model with Experian’s scale and personalization capabilities.
KEY QUOTES
“Homeownership is one of the most significant moments in a person’s financial journey and we want to be there to help them navigate the process providing the best products from our network so they can achieve their goals. This agreement strengthens our role as a holistic financial co-pilot for consumers, bringing personalized mortgage options into the same secure platform they already trust. Merging the power of our mortgage assets and innovation with Own Up’s expertise and advisory model is a powerful step for us in revolutionizing the mortgage lending market making it easier for consumers to shop, compare, and move forward with confidence.”
Dacy Yee, President, Experian Consumer Services, Experian
“Our mission has always been to ensure that no borrower overpays for their mortgage. By joining forces with Experian, we are entering a transformative new chapter. With Experian’s immense scale and sophisticated personalization now combined with our core technology, we are uniquely positioned to empower consumers and redefine the homebuying experience on a new level.”
Patrick Boyaggi, CEO and Co-Founder, Own Up
