- Experience analytics leader Contentsquare announced it raised $190 million in Series D funding
Contentsquare, a leader in experience analytics, announced it raised $190 million in Series D funding. Including this round of funding, the company has raised a total of $310 million. This round of funding was led by BlackRock’s Private Equity Partners team — which is joining existing investors Bpifrance (through its Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom joined this round. Sapiance Capital Limited is also providing credit to the company.
This round of funding will enable Contentsquare to continue to invest in innovation, including artificial intelligence and predictive analytics. Plus the company will expand its business across the Americas, Europe, Asia, and the Middle East.
“This investment during these uncertain times is a proof of the fantastic job our teams have done,” explained Jonathan Cherki, Founder and CEO of Contentsquare. “It validates the strength of our vision for the next 5 years and extends our global leadership in experience analytics at a time when these capabilities are critical to all businesses. We have the ambition to accelerate the world’s digital transformation, by unlocking a full understanding of online behaviors.”
The Contentsquare platform — which is on a mission to empower brands to create better experiences — analyzes customer behavior through billions of anonymous web, mobile and app interactions while in full respect of data privacy laws like EU GDPR and California CCP. And the platform transforms this knowledge into intelligent recommendations that increase revenue, engagement, and growth.
Through the integration of a broad set of data such as content, UX, product, pricing, acquisition channel, and technical performance, Contentsquare is able to provide more accurate insights and AI-powered recommendations for improving digital results across the entire customer journey.
“Already a fast-growing market, experience analytics is now a must-have for businesses,” commented Nathalie von Niederhäusern, managing director at BlackRock — who is joining Contentsquare’s Board of Directors. “Contentsquare has unique assets: strong behavioral data and AI algorithms, deep understanding of digital consumers, a large database of benchmarks, a great leadership team, and R&D depth. With their client roster, they are defining the experience analytics market globally.”
The Contentsquare platform is trusted by over 700 enterprise customers, including 30% of the Global Fortune 100 and major brands like American Express, Best Buy, Dell, Ikea, LVMH, T-Mobile, Salesforce, Sephora and Toyota.
Now Contentsquare analyzes 10 trillion consumer interactions, including $1.4 billion of e-commerce sales per day, representing one of the biggest benchmarks of digital behaviors in the world. In order to help decision-makers navigate the current shifting landscape, Contentsquare created the Covid-19 eCommerce Impact Data Hub — which provides week-to-week tracking and analysis of the pandemic on digital consumer behavior across a wide range of geographies and industries.
Ever since Contentsquare launched in 2012, the company saw rapid growth. Last year, the company grew its annual recurring revenues by nearly 200%. And the company doubled its staff over the last year to 600 people. Now the company has 8 offices in Paris, Munich, London, New York, San Francisco, Tel Aviv, Tokyo, and Singapore.
Last year, Contentsquare acquired experience analytics company Clicktale and merchandising and pricing solution Pricing Assistant.