Kindred Concepts Ltd. (trading as F1 Arcade) announced it completed a growth financing raise. The $130 million commitments are funded by Cheyne Capital, Liberty Media Corporation, Permira Credit and OakNorth.
F1 Arcade is the world’s first F1 experiential hospitality brand. Backed by Formula 1 and Liberty Media, F1 Arcade opened its first venue in London in 2022 and this was followed by Birmingham. In April 2024, the brand launched its first US site in Boston Seaport. As part of an ambitious roll-out plan, F1 Arcade is set to open in Washington D.C in Fall 2024 and a flagship site in Las Vegas in 2025.
This concept includes state-of-the-art F1 racing simulator experience, combined with an exceptional hospitality offering, perfect for groups, families or corporate entertainment.
Houlihan Lokey was appointed to pursue a growth debt financing for the brand to fund its global expansion. And the firm acted as the exclusive financing advisor to F1 Arcade to arrange, structure, and negotiate the financing package.
Following the launch in Boston MA, F1 Arcade will launch multiple owned and operated sites in 2025, including Las Vegas, with a plan to launch five more in the US each year thereafter. And the first franchise sites are also in development.
KEY QUOTES:
“We are delighted with the outcome of this latest fundraise which will enable us to accelerate our global expansion. Building on the success we have seen for the F1 Arcade concept in both the UK and US, we are focused on building our pipeline of openings into 2026 and beyond.”
– Adam Breeden, Founder and CEO of F1 Arcade
“The competitive nature of this process highlights the strong investor demand for a brand of this calibre, despite challenging financing markets. The exceptional business acumen of Adam and his management team, together with the proven success of the sites in London, Birmingham, and Boston have attracted a sophisticated and high-quality group of investors.”
– Gareth Owen, Director in Houlihan Lokey’ Capital Markets Group
