Facebook (FB) Promotes Alex Schultz To Chief Marketing Officer

By Amit Chowdhry ● September 29, 2020
  • Facebook, Inc. (NASDAQ: FB) announced it is promoting Alex Schultz to the role of chief marketing officer

Facebook, Inc. (NASDAQ: FB) announced it is promoting Alex Schultz to the role of chief marketing officer. Schultz — who has been working at Facebook since 2007 — will oversee growth and marketing going forward. Schultz is succeeding Antonio Lucio.

While focused on growth, Schultz oversaw Facebook’s expansion into new markets. And he was instrumental in forming the group that created quarterly reports highlighting how Facebook was removing hate speech and other malicious content.

“My background is direct response online marketing and analytics. I did that as a hobby at high school, helped pay for college with it and it’s been my whole career from eBay in the UK, to Facebook in the USA today. I have grown up in online marketing and believe deeply in the economic empowerment it can bring, its ability to show people more tailored, relevant, less annoying ads, and the fact it allows us to serve everyone by offering our products for free,” wrote Schultz in a Facebook post. “I believe deeply in the good Facebook’s products do. We have all seen it through this pandemic as billions of people have connected with family and friends socially online while staying physically apart and slowing the spread of the virus. At the same time I think scrutiny of any new technology is appropriate and there are ways we can, and should, improve without losing all the good.”

Going forward, Schultz will continue to report to Facebook’s vice president of growth Javier Olivan. And he is going to work closely with Facebook Chief Product Officer.