In a blog post, Facebook product manager Erez Naveh announced a new market research app that rewards people for filling out surveys and completing tasks.
“We believe the best way to make products better is to get insights directly from people who use them. We’ll use these insights to improve products like Facebook, Instagram, WhatsApp, Portal and Oculus, and to benefit the broader community,” said Naveh.
After you set up a Facebook Viewpoints account, you will be invited to join programs. And before each program, Facebook will explain the information that will be collected and how it will be used and how many points you’ll receive for completing the program. Plus Facebook will let you know how many points you need in order to receive a payment and every time you reach that amount of points, you will receive a payment sent directly to your PayPal account.
And to help you better understand how the use of social media like Facebook can impact people’s well-being, the company launched the Well-Being Survey. Plus information from this survey will help us build better products that aim to limit the negative impacts of social media and enhance the benefits.
After joining Facebook Viewpoints, you will be asked for your name, email address, country of residence, date of birth, and gender. And you may be asked for more information such as your location to qualify for individual programs. Facebook will let you know how the information you provide through that program will be used.
“We won’t sell your information from this app to third parties. We also won’t publicly share your Facebook Viewpoints activity on Facebook or on other accounts you’ve linked without your permission. And you can end your participation at any time,” added Naveh.
The Facebook Viewpoints app is currently open for anyone 18 and older and each program has its own eligibility criteria. Currently, Facebook Viewpoints is available to people in the US who have Facebook accounts. You can learn about the Facebook Viewpoints app from viewpoints.facebook.com.