Factua announced the acquisition of Intelsio, a performance marketing and customer acquisition agency with more than a decade of experience serving leading consumer brands. Financial terms of the transaction were not disclosed.
The acquisition brings together Intelsio’s expertise in affiliate marketing, partner programs, lead generation, pay-per-call campaigns, and performance-based customer acquisition with Factua’s AI-driven marketing platform. Factua said the combination is part of a broader acquisition strategy aimed at building a modern performance marketing stack that blends boutique client service with large-scale data, media, and agentic AI capabilities.
Founded by industry veterans, Intelsio has operated as an extension of clients’ growth teams, helping brands scale through strategic partnerships, affinity publishers, and performance-based marketing programs. The company has contributed to growth initiatives that supported several brands on their paths to billion-dollar exits.
Factua provides a platform that integrates first- and third-party data, identity resolution, and activation across email, SMS, paid media, SEO, and outbound channels. The platform also incorporates AI-powered capabilities, including automated creative optimization, AI-based media buying, and agentic search tools that identify publishing partners at scale. In addition, Factua owns audience properties such as CleanPlates.com.
The combined organization aims to provide executive-level client service while leveraging AI systems capable of rapidly testing, optimizing, and scaling marketing campaigns. Existing Intelsio clients will continue to work with the same team while gaining access to Factua’s technology infrastructure.
The acquisition represents the latest transaction in Factua’s strategy of acquiring businesses with specialized expertise and integrating them into a unified operating platform.
Intelsio’s leadership team and employees will remain in place following the transaction.
KEY QUOTES:
“We’re building Factua through acquisition with a clear filter: teams with real results, real clients, and real partners whose capabilities compound when they plug into our platform. Intelsio is a model example. Their performance pedigree is exactly what sophisticated brands are looking for, and the leverage they get from our data, media, and AI stack is substantial. This is the pattern we intend to keep executing.”
Gary Salmirs, Chairman And Chief M&A Officer, Factua
“Our clients hired us because we actually move the number, that is not changing. What changes is the ceiling. The rate at which campaigns can be tested, optimized, and scaled inside Factua’s platform is a different category of velocity than anything we could assemble on our own. For the brands we serve, this is a meaningful upgrade delivered by the same team they already trust.”
Jesse Beal, Co-Founder And President/CRO, Intelsio
“Partnerships are still a people business, and our commitment to our brands and partners is to deliver strategic affiliate marketing at economics that work for both sides to achieve maximum scale. The work of analyzing the true value of each partnership so we can ensure the highest success for our brands and partners has become something AI enables at a rate previously thought impossible. Combining our relationships and judgment with Factua’s agentic tooling means we can meaningfully expand what we deliver to every brand on our roster. I’m excited for the ability to continue to deliver best in class affiliate marketing in this ever changing world.”
Anna Jefferis-Lewis, Co-Founder And CEO, Intelsio
