fal, an infrastructure platform for real-time generative media across image, video, audio, and 3D, announced a $125 million Series C funding round, with investors like Salesforce Ventures and Shopify Ventures. This brings fal’s total funding to $197 million.
Supporting over 1 million developers and 100+ enterprise clients, including Quora, Canva, and Shopify, it serves billions of AI-generated assets monthly. Revenue has increased by over 50% in the past two months. fal’s serverless engine enables users to run any AI model—private, open-source, or commercial via a single integration, supporting images, video, and audio, with high reliability, global performance, and no DevOps needed.
KEY QUOTES:
“Salesforce Ventures and Shopify Ventures joining this round underscores how quickly real-time, personalized media is becoming core to how brands sell, engage, and build. fal is the infrastructure making that shift possible—giving creative teams the tools to generate at the speed of imagination, without being limited by technical complexity or production bottlenecks.”
Burkay Gur, co-founder and CEO of fal
“From our first conversations with Burkay and Gorkem in early 2024 – when generative media was still emerging – their clear vision for the future stood out. Their ability to anticipate what’s next and build for it is remarkable. We are excited to back this team and help bring the fal platform and infrastructure to the enterprise.”
Emily Zhao, Principal at Salesforce Ventures
“We’re thrilled to partner with Burkay, Gorkem and the entire fal team as they pioneer the infrastructure backbone for creating generative media experiences. Multimedia will be core to the future of digital experiences, and fal is building the foundation for this future. The team has turned a hard, technical challenge into a simple and delightful solution.”
Jane Lee, Partner at Shopify Ventures
“We are only in the first inning of generative media, and fal is already powering the most innovative companies in the space. fal has earned their trust by delivering access to all of the best models with unmatched reliability, performance, and cost.”
Arsham Memarzadeh, General Partner at Meritech
