fal: Media Generating AI Company Raises $23 Million

By Amit Chowdhry • Sep 26, 2024

fal announced it has raised $23 million in Seed and Series A funding. The $14 million Series A was led by Kindred Ventures with participation from Andreessen Horowitz and First Round Capital and angel investors including Perplexity founder Aravind Srinivas, Vercel founder Guillermo Rauch, Balaji Srinivasan, and Huggingface CTO Julien Chaumond. Andreessen Horowitz led the Seed round with participation from Village Global.

Media has been capturing the sum of all human creation, knowledge, and output since the beginning of recorded history. From drawings to motion pictures, media has gone through many evolutions. Now it is going through the biggest technological change since the invention of photography: AI and generative media.

Enterprises want to utilize generative media but struggle in optimizing model performance, manage operational costs, and efficiently scale infrastructure to their needs. And fal has emerged as the go-to platform for running generative media at scale. The company offers two products for the ecosystem: lightning-fast inference APIs for developers to access open-source models and private optimized inference APIs for research labs. Enterprises use fal to improve model inference for several reasons:

1.) Speed and Performance – fal’s proprietary inference engine is the most performant, up to 4x faster latency and cost-effective way to run models.

2.) Scalability – Our platform can handle 100s of millions of requests, meeting the demands of even the largest enterprises.

3.) Customization – The company offers tailored solutions, private model deployments, and workflows that align with each enterprise’s unique needs.

4.) Reliability – fal is production-ready with 99.99% reliability for enterprise endpoints.

By selecting fal, enterprises are not just adopting a new technology, they are partnering with a leader in the AI-generated media revolution, positioning themselves at the forefront of this transformative trend in their respective industries.

fal also announced a few milestones:

— fal has reached 500k developers on the platform
— Generating 50 million images, videos or audio streams a day
— 10 times revenue growth year over year