Farther, a leading technology-centric financial advisory firm, announced it closed a $72 million Series C funding round to expand its advisor network and enhance its wealth management platform. The funding round was co-led by CapitalG, the independent growth fund of Alphabet, and Viewpoint Ventures. This funding round elevates Farther’s post-money valuation to $542 million.
This funding round comes as Farther surpasses $5 billion in assets under management (AUM), which is a milestone that reflects 5x year-over-year growth. This success emphasizes the power of Farther’s proprietary, custom-built technology – which drives operational efficiencies, boosts advisor productivity and payouts, and accelerates asset growth.
Seasoned advisors are attracted to Farther’s technology, white-glove support, and advisor-first culture. And Farther’s technology enables advisors to dedicate 90% of their time to client interactions and prospecting – 4 times more than is typical. This helps them simultaneously grow their books of business faster and deliver more for their clients. Free from mandatory minimums and non-compete agreements, advisors are empowered to build client bases that align with their personal goals, backed by a transparent payout structure and equity in the firm.
With the latest funding round, Farther has raised over $118 million in total funding. And the company’s existing investor base includes Bessemer Venture Partners, Context Ventures, Cota Capital, Khosla Ventures, Lightspeed Venture Partners, MassMutual Ventures, and Moneta Venture Capital.
KEY QUOTES:
“We built Farther to enable advisors to focus on what truly matters: delivering value to their clients. Removing operational and administrative hurdles creates growth opportunities for our advisors, and they can offer a superior experience to even more clients. This capital infusion signals strong market confidence in that vision. With this investment, we will continue enhancing Farther’s technology to set a new benchmark for wealth management advisors and clients alike.”
-Taylor Matthews, CEO and co-founder of Farther
“At CapitalG, we take a deep, thesis-driven approach to investments. We spent years looking for companies with the potential to transform the wealth management industry. We were drawn to Farther both for its strong leadership team and for its unique business model which pairs world-class, proprietary technology with human expertise. This creates an ideal environment in which both advisors and clients flourish, and a flywheel which will continue to attract best-in-class advisors to the Farther platform. We look forward to helping them further scale their innovative wealth management business.”
-Jesse Wedler, general partner at CapitalG
“We’ve been impressed with how fast Farther is growing organically, especially in an industry where growth has mostly come from M&A. Viewpoint’s thesis-driven strategy was purpose-built to invest in firms, like Farther, that transform human-powered markets. In our experience, attracting the best advisors to a tech-enabled platform like Farther’s leads to accelerating advantage and, ultimately, industry dominance.”
-Drew Aldrich, founder and managing partner of Viewpoint Ventures
