Feenko, a Kyiv-based smart subscription tracking and management app, has secured $30 million in user acquisition financing from PvX Partners, a financial services firm specializing in non-dilutive revolving credit facilities for consumer applications. The capital will be used to accelerate user growth and expand Feenko’s reach across key international markets as demand for subscription management tools continues to grow alongside the proliferation of recurring digital charges.
Feenko addresses a consumer pain point that has grown significantly as subscriptions have become the dominant monetization model for software, media, fitness, food delivery and a wide range of other services. The platform automatically identifies subscription payments through bank transaction analysis and provides users with a centralized interface to monitor, manage and cancel unwanted recurring charges, giving households greater visibility into recurring expenses that are often forgotten or overlooked. The company was founded with the goal of making subscription management simple and accessible for mobile users worldwide, and it is expanding its international presence as the need for financial visibility around recurring expenses intensifies across markets.
The PvX financing structure is specifically designed for consumer app companies scaling user acquisition. Rather than traditional venture capital or debt, PvX provides revolving credit facilities with repayments tied to cohort performance and cash generation, allowing Feenko to deploy marketing capital in line with actual unit economics and scale spend into profitable growth without diluting existing shareholders or taking on fixed repayment pressure. For a subscription-based consumer app where user lifetime value can be modeled from early cohort data, this structure aligns capital deployment with the underlying business performance, giving Feenko flexibility to grow efficiently across new geographies.
KEY QUOTES:
“Subscriptions are one of the most overlooked drains on consumer finances today. The financing from PvX will help us accelerate our mission of giving people real control over their financial lives and bring Feenko into new markets where the need is urgent.”
Oleh Domanskyi, Co-Founder and CEO, Feenko
