Legion Advertising announced that Fernando Sánchez Servitje has acquired the agency and now serves as its sole owner and CEO, positioning the 25-year-old firm for expanded growth across U.S. Hispanic and cross-border markets.
Headquartered in Dallas with an additional office in Mexico City, Legion Advertising has built a reputation for helping brands connect with diverse audiences through multicultural marketing, experiential campaigns, and digital strategy. Under Sánchez Servitje’s leadership, the agency plans to deepen its focus on Hispanic market intelligence, cross-border business growth, and data-driven brand development across the United States and Latin America.
The ownership transition marks a strategic reset for the company, which aims to differentiate itself through an agile, integrated model that combines strategy, creativity, and execution. Legion’s binational presence enables it to support U.S. brands targeting Hispanic communities, Latin American companies entering the U.S. market, and organizations seeking culturally relevant outreach.
As part of its evolution, Legion is reinforcing its identity around partnership and value creation, emphasizing its role as a strategic advisor rather than a traditional agency vendor.
KEY QUOTES:
“This is an exciting new chapter for Legion. For more than two decades, the agency has delivered results for multicultural brands. Moving forward, we are doubling down on what sets us apart, deep Hispanic market expertise, integrated strategy, and execute seamless execution across borders. Our vision is simple: to be the most trusted partner for brands looking to grow through cultural connection.”
“Our clients don’t need more complexity, they need clarity, speed, and results. We operate as an extension of their team, delivering strategic insight execution. That’s where real impact happens.”
“Legion has always been about connection, connecting brands to people, culture to strategy, and ideas to execution. Now, we’re building on that foundation to help brands navigate what’s next.”
Fernando Sánchez Servitje, Owner and CEO of Legion Advertising
