Ferrari has unveiled the Luce, the company’s first fully electric production vehicle, marking a historic moment for the luxury performance automaker as it formally enters the EV market.
The Luce is a four-door, five-seat grand touring vehicle designed to blend Ferrari’s traditional performance heritage with advanced electric technology. The model was developed with input from former Apple design chief Jony Ive and his design collective LoveFrom.
Ferrari priced the Luce at approximately €550,000, or about $640,000, with customer deliveries expected to begin in the fourth quarter of 2026. The vehicle produces more than 1,000 horsepower through four electric motors and can accelerate from 0 to 100 kilometers per hour in approximately 2.5 seconds. Ferrari said the Luce has a top speed exceeding 310 kilometers per hour.
The vehicle features a radically different design approach compared to Ferrari’s traditional sports cars, incorporating a larger cabin, expansive glass surfaces, aerodynamic styling, and increased cargo capacity intended to appeal to luxury touring customers and families.
Ferrari said the Luce was engineered to preserve the emotional driving characteristics associated with the brand despite lacking a traditional combustion engine. The company developed a custom sound and vibration system intended to recreate elements of Ferrari’s signature driving experience.
The Luce is built on a dedicated 800 volt electric platform and uses a 122 kilowatt hour battery pack assembled in Maranello. Ferrari estimates the vehicle will deliver a driving range of more than 500 kilometers depending on testing methodology.
The launch comes as several luxury automakers continue reassessing EV strategies amid softer demand for high performance electric vehicles. Ferrari, however, believes affluent buyers and younger technology focused consumers will support demand for an ultra luxury electric Ferrari.
Following the unveiling, some analysts and enthusiasts expressed mixed reactions regarding whether the Luce’s futuristic design aligns closely enough with Ferrari’s traditional identity. Ferrari shares declined after the announcement.
Ferrari CEO Benedetto Vigna described the Luce as the result of five years of development and emphasized that the vehicle expands Ferrari’s lineup rather than replacing the company’s combustion engine models. Ferrari expects its future portfolio to continue including combustion, hybrid, and fully electric vehicles.
