Fibbl, which is the world’s first plug-and-play platform for integrating 3D and AR technologies into e-commerce, announced it has secured €3 million in additional funding to accelerate its expansion and further develop its technology. The funding round was led by the existing lead investor Industrifonden.
This funding will enable Fibbl to scale its production capacity, enhance its platform capabilities, and support many brands looking to transform online shopping experiences.
Fibbl gained remarkable traction over the past 12 months, with major brands like SAMSONITE, Intersport, Rossignol, Hoff, and Lutha adopting its 3D approach. And long-term partners like GANT and Björn Borg have also deepened their investment in 3D, proving the impact of enhanced digital product experiences.
These are some of the highlights:
— 2.3 million+ end-user interactions with Fibbl technology in January 2025, up from 160,000 in January 2024
— 80% increase in time spent on product pages after integrating Fibbl’s 3D solutions, leading to higher conversions and lower return rates
— Showed reduction in content production time and costs based on customer case studies.
With this funding, Fibbl will expand its 3D model production capabilities to meet demand and move toward its goal of making 3D accessible, affordable, and scalable.
Fibbl’s platform enables brands to seamlessly integrate 3D and AR (augmented reality) throughout commercial processes. And starting with the physical product, Fibbl creates high-quality 3D models that enable improved e-commerce visualization and replace product images and videos. The platform delivers increased time spent by features like 3D viewers, virtual try-ons, and augmented reality solutions, while also providing content creators with industry-standard 3D files for marketing teams to create additional marketing content and CGI experiences.
KEY QUOTES:
“Over the past year, we’ve seen exponential demand for our 3D solutions—from hundreds of digital models to thousands, and now tens of thousands. This funding allows us to push the boundaries even further, expanding our reach, enhancing our technology, and ensuring that brands can offer their customers a superior, immersive shopping experience. We’re entering a new era where static images simply aren’t enough.”
– Henrik Arlestig, CEO and co-founder of Fibbl
“Fibbl has built strong momentum, and we continue to support them as they scale their technology and expand their reach. The growing adoption by leading brands underscores the shift towards more interactive online shopping experiences, and we look forward to seeing Fibbl take the next step in their journey.”
– Caroline Wadstein, Investor, Industrifonden
