Fibr AI, an agentic website optimization platform focused on transforming high-traffic consumer-facing websites into adaptive, revenue-driving experiences, has raised $7.5 million in Seed funding. The round was led by Accel, with participation from WillowTree Ventures and MVP Ventures, and included Fortune 100 operators serving as angel investors and advisors.
Founded by Ankur “AJ” Goyal and Pritam Roy, Fibr AI is positioning its product as an “Agentic Web Experience Layer” that reimagines websites as context-aware systems that continuously adapt to visitor intent. The company argues that while marketing has become dynamic across channels, most websites still deliver the same experience to every visitor, even as traffic arrives from ads, search, recommendations, and AI systems with very different goals, leading to broken journeys and lost revenue.
Fibr AI says it turns each URL into an intelligent agent that can respond in real time to humans, cohorts, and AI agents. The company also says it is already trusted by Fortune 50 banks and global enterprises across banking, financial services, healthcare, and other sectors.
The Seed capital will support Fibr AI’s efforts to build what it calls the Agentic Web, bringing AI agents directly into the website experience layer to enable real-time context understanding and adaptation at scale.
KEY QUOTES
“Marketing has become intelligent everywhere except the website. We’re building the Agentic Web, where every URL operates as a living experience system that understands context and responds in real time—for humans, cohorts, and even AI agents. The website stops being a passive destination and becomes an active part of the growth stack for Marketers and CMOs.”
Ankur “AJ” Goyal, CEO and Co-Founder, Fibr AI
“Most websites today still run on infrastructure built years ago. CMS platforms are effective at publishing content, but not at understanding context or adapting in real time. That gap is becoming more visible in conversational discovery, like ChatGPT and LLM-driven advertising, where users arrive with high intent and ready to act. The website can’t just be a destination—it has to respond immediately and intelligently. What’s compelling about Fibr is that it brings AI agents directly into the experience layer, enabling websites to understand context and adapt in real time. It consolidates what used to require multiple tools, agencies, and large teams, into one system, making true one-to-one experiences possible at scale.”
Prayank Swaroop, Partner, Accel
