Field Agent, a retail technology platform offering software and data solutions to consumer packaged goods (CPG) and retail industries, announced the successful completion of its strategic growth investment. This funding round, led by Five Elms Capital, marks a major milestone in Field Agent’s growth trajectory as it continues to expand its market presence and AI-driven solutions capabilities, including its recent acquisition of Shelfgram and its Virtual Storewalk technology.
This new funding will accelerate Field Agent’s mission to provide brands with valuable insights that enable data-driven decision-making. Shelfgram’s AI-powered Virtual Storewalk platform—combined with Field Agent’s global in-store image and data capture—delivers both historical and real-time retail execution data at scale, such as pricing, on-shelf product availability (OSA), and display compliance. The company also plans to use the funding to accelerate its innovation roadmap and go-to-market capabilities.
Through Field Agent’s acquisition of Shelfgram earlier this year, the combined power will offer unique visibility and actionable insights for brands, enabling them to respond more swiftly to market dynamics and consumer trends.
This funding round will also enable Field Agent to expand its global footprint, particularly in regions where demand for real-time retail insights is rapidly growing. And the company plans to strategically close CPG visibility gaps with AI—enhancing the predictive capabilities of its platform to empower CPG and retail professionals with strategic intelligence at scale.
KEY QUOTES:
“This investment is a strong vote of confidence in Field Agent’s vision and the value we deliver to our customers. The support from Five Elms Capital will enable us to scale our technology and expand our reach, empowering more brands to gain critical visibility into their retail operations.”
-Ty Kasperbauer, CEO of Field Agent
“The combination of Field Agent’s data collection capabilities paired with Shelfgram’s AI-driven retail insights create a value proposition unlike any other in the retail world today. Their combined ability to provide real-time insights into retail environments is revolutionizing how brands manage their in-store presence and execute on branding strategies.”
-Ryan Mandl, Partner at Five Elms Capital
