Findd announced a $21 million growth investment from Unbundled Capital to accelerate expansion of its AI-native workforce management platform for frontline industries.
The funding will support product innovation, AI development, and go-to-market expansion across facility services and specialty contractor markets. The company said the investment will also help strengthen its position as an AI-native platform focused on workforce management for frontline employees.
Findd’s platform manages the full lifecycle of frontline employees, including hiring, scheduling, time capture, compliance, and payroll preparation. The company captures biometric identity, location, job, and pay-rule data upstream of payroll and ERP systems, while enforcing union and jurisdictional labor rules at the point of work.
The company’s proprietary AI agent layer, called DiDi, allows workers and managers to interact with the platform using natural language through SMS, voice, and email. According to the company, every action executed by DiDi is validated against operational, labor, and compliance data before completion.
Findd said frontline workers represent roughly 80% of the global workforce, yet remain underserved by existing software systems. The company believes the shift toward AI agents over traditional dashboards is creating new opportunities for platforms built around proprietary operational data and compliance logic.
As part of the investment, Shane Skiffington will join Findd as Executive Chairman of the Board.
Findd is headquartered in Provo and serves customers across the United States and Canada.
Unbundled Capital focuses on founder-led vertical software companies and provides operational expertise, talent, and capital to help businesses scale beyond product-market fit.
KEY QUOTES:
“Frontline workers represent roughly 80% of the global workforce, yet they remain one of the most underserved segments of the software economy. We built Findd to bring rigor, automation, and intelligence to the operational truth of how frontline work actually happens. Partnering with Unbundled gives us the leadership, capital, and operational playbook to capture this opportunity at scale.
Our customers have been telling us for years that we’re solving problems no one else can solve for them. This investment lets us serve them better and bring that same value to thousands of companies who are still stuck managing complex labor compliance in spreadsheets.”
Tom Loveland, Co-Founder, Findd
“Vertical software tied to real-world execution is where some of the most durable AI-native businesses will be built. This investment reflects our continued focus on partnering with founders building category-defining platforms in the industries that run the frontline economy.”
Tim Keebler, Partner, Unbundled Capital
“Vertical software is undergoing a sorting: smaller, nimble, AI-native companies have a structural advantage over the legacy incumbents trying to retrofit aging stacks. Findd is exactly that kind of business – an AI-native, product-forward team building a category-defining platform for the frontline economy.”
Shane Skiffington, Partner, Unbundled Capital
