FINNY AI, an AI-powered prospecting and marketing platform built specifically for financial advisors, has raised $17 million in Series A funding to scale product development and go-to-market efforts amid renewed industry emphasis on organic growth. The round was led by Venrock and included participation from new investors such as former Vanguard chairman and CEO William McNabb and Activant and Altruist’s Jason Wenk, alongside continued backing from Y Combinator, Maple VC, and Crossbeam Ventures.
The company said the financing follows its $4.3 million seed round in December 2024 and brings FINNY’s total new funding over the past year to more than $20 million. FINNY was launched in March 2024 by AI engineers Eden Ovadia, Victoria Toli, and Theo Janson to address what it describes as a persistent constraint for registered investment advisors and wealth management teams: limited time and resources to prospect, market, and convert new clients consistently. The company points to Cerulli research indicating that 83% of RIAs cite advisor time constraints and insufficient support as significant barriers, even as the market’s growth playbook shifts back toward organic client acquisition following a decade in which M&A expansion played a central role.
FINNY positions its platform as an end-to-end automation layer for prospecting that helps advisors identify and prioritize leads, run outreach sequences, and manage follow-up without requiring additional manual work. The platform is built around a proprietary “F-Score” matching engine that analyzes thousands of data points and “money-in-motion” signals, including liquidity events and career changes, to surface high-intent prospects. FINNY said it is continuing to expand automation across multiple engagement channels, including email, LinkedIn, voicemail, and other workflows intended to move prospects from initial introduction to close.
With the new capital, FINNY plans to expand its engineering and product teams, accelerate roadmap execution, and strengthen go-to-market, with a stated focus on recruiting technical talent to enhance the platform’s AI capabilities and build additional tools supporting both inbound and outbound growth. The company said the latest funding comes as adoption continues to increase, with more than 400 firms using the newest version of the platform released in April.
FINNY also highlighted performance metrics it says reflect traction with advisors, including generating an average of $7.7 million in new client assets per advisor annually at near-zero customer acquisition cost and contributing to 50x revenue growth since January 2025. The company’s investor base includes institutional firms Maple VC, HNVR, Crossbeam Ventures, Liquid 2, and Y Combinator, as well as individual strategic investors including Morningstar CEO Kunal Kapoor and Ritholtz Wealth Management CEO Josh Brown.
KEY QUOTES:
“FINNY brings together deep technical, product and machine-learning expertise, and their approach reflects the next evolution of advisor-focused technology. We were particularly impressed by the strength of the founding team: three experienced AI engineers with a clear vision and the technical depth to execute it. FINNY has already demonstrated a proven product and rapidly growing demand, underscoring the prevalence of the organic growth problem they’re solving for advisors. As investors committed to supporting cutting-edge technology companies, we’re excited to be part of FINNY’s journey.”
Nick Beim, Partner at Venrock
“Our own experiences as young professionals seeking quality financial advice left us frustrated. There simply wasn’t a tool that captures the nuances of the average investor and their key financial needs. FINNY gives advisors of all sizes access to automation that was once only available to the biggest firms. We built FINNY as a fully automated prospecting platform that advisors can set up quickly and trust to run in the background – guiding them from introduction to close without adding to their workload. This funding allows us to grow the team, expand our product and bring this level of automation to more advisors across the industry.”
Eden Ovadia, Co-founder And CEO Of FINNY
“From day one, our focus has been building technology that can interpret data at scale and translate it into meaningful opportunities for advisors. The platform’s rapid adoption serves as strong validation that our approach is resonating across the wealth management industry. This funding enables us to double down on that momentum, further advancing our AI and data intelligence capabilities while expanding the technical infrastructure behind the platform.”
Victoria Toli, Co-founder And President Of FINNY
