FINNY announced the launch of Hunter, an artificial intelligence agent designed to function as a growth engine for financial advisors by autonomously guiding and executing marketing and business development strategies.
The introduction of Hunter marks a shift in FINNY’s platform from a tool used by advisors to an intelligent system that actively operates on their behalf. The launch follows the company’s recent $17 million Series A funding round and represents a significant step toward building fully autonomous AI-driven growth workflows.
Hunter is designed to understand each advisor’s unique value proposition, specialties, and client focus, translating that context into personalized marketing strategies and execution. The system automates tasks such as campaign planning, content creation, and multi-channel outreach, including blog posts, LinkedIn content, and website copy, eliminating the need for advisors to act as marketers.
The platform continuously monitors signals such as website activity, client and prospect life events, news developments, and past campaign performance to proactively identify growth opportunities. By doing so, it enables advisors to attract high-quality leads and scale their client acquisition efforts without manual intervention.
Hunter also refines its outputs over time by learning from each advisor’s preferences, voice, and compliance requirements, improving the effectiveness of campaigns with ongoing use. This capability positions the system as an adaptive marketing partner rather than a static tool.
The launch builds on FINNY’s existing suite of AI-powered capabilities, including multi-channel campaigns, LinkedIn automation, AI-generated voicemails, and intent-based prospecting tools. Together, these features form a comprehensive growth platform aimed at simplifying and scaling advisor marketing efforts.
Hunter is initially being rolled out to members of FINNY’s Product Advisory Board, with broader availability expected throughout April.
FINNY, founded by experts in machine learning and autonomous systems, focuses on helping financial advisors identify and engage high-intent prospects through data-driven insights and automation, positioning itself at the forefront of AI-powered growth solutions in the wealth management industry.
KEY QUOTES:
“Advisors today face increasing pressure to grow their businesses in a competitive market, where success increasingly depends on either becoming skilled marketers themselves or having access to one. Most advisors are not marketers, and they shouldn’t have to be. Hunter acts as an always-on marketing and sales associate, monitoring news, website visitors, client and prospect life events, and past campaign performance to proactively surface opportunities to grow AUM—so growth happens in the background, not on their to-do list.”
Eden Ovadia, Co-Founder and CEO, FINNY
“This is our first step into autonomous agents. We are intentionally designing Hunter to start with a core set of marketing skills, and then grow toward a full autonomous sales and marketing agent capable of handling everything a human team can do. This is just the beginning of how AI can drive advisor growth.”
Victoria Toli, Co-Founder and President, FINNY
