Fintech Platform Company Goalsetter Closes $15 Million In Funding

By Annie Baker ● Dec 14, 2021
  • Goalsetter — a fintech platform dedicated to providing families and K-12 youth with access to banking, savings, investing, and financial education tools — recently announced the closing of a $15 million Series A round. These are the details.

Goalsetter — a fintech platform dedicated to providing families and K-12 youth with access to banking, savings, investing, and financial education tools — recently announced the closing of a $15 million Series A round led by Seae Ventures. Seae Ventures was joined by Fiserv, MM Catalyst Fund, Northwestern Mutual Future Ventures, Sterling National Bank, Citizens Financial Group, CUNA Mutual Financial Group, Astia Fund, and several others.

With an oversubscribed round, the new tranche of funding will be used for enabling Goalsetter to further its B2B partnerships with corporations and financial institutions that are committed to transforming financial education and access to wealth for all Americans.

The Series A round also includes return investments from NBA star Kevin Durant, and new investments from Fearless Fund, NBA stars Carmelo Anthony and Andre Drummond, and star actors Anthony Anderson (Blackish), and Lance Gross (House of Payne).

Goalsetter works with financial institutions, fintechs, and insurance companies to white-label Goalsetter’s platform and offers wealth management, debit card, and financial education tools for the next generation of their customers. Plus Goalsetter also provides Fortune 1000 companies with employee benefits solutions that will help both employees and their families to become financially healthy.

Recognizing the intrinsic link between wealth and personal health, lead investor Seae Ventures’ focus includes investment in fintech platforms that aim to improve the financial well-being of individuals.

Goalsetter’s Series A investment round comes on the heels of the launch of Goalsetter Invest, a tool that provides families the power to buy, sell, and trade stocks while giving them the financial education needed to do so confidently. And with Goalsetter Invest, Goalsetter now boasts a fully-featured financial app for the whole family – offering savings accounts, debit cards, investment accounts, and game-based financial education for parents, teens, kids, and tweens.

Plus a new partnership with Fiserv will help Goalsetter reach millions more potential users by making it easy for financial institutions to offer co-branded Goalsetter services to their account holders. As a leading global provider of payments and financial services technology, Fiserv has relationships with thousands of financial institutions and offers integrations that can enable them to deliver relevant fintech experiences to help attract and serve the next generation of account holders.

Over the past year, Goalsetter partnered with businessman and philanthropist Robert F. Smith, NBA stars Chris Paul and Harrison Barnes, and NFL star Russell WIlson and wife Ciara, and attracted the interest of organizations like Nike, American Express, UBS, Deutsche Bank, Jacksonville Jaguars, and Pittsburgh Steelers, who have invested in Goalsetter’s movement to provide a path towards financial freedom for one million Black and Latinx kids across the country.

To date, over 100 companies, organizations, and influencers have partnered with the family fintech app to financially empower youth and their families by raising awareness around the importance of financial literacy in their respective communities and among their personal fanbase.

KEY QUOTES:

“Wealth disparities in the United States are vast, and prevalent in every corner of our country. If we want to transform the bell curve of wealth in our society, we need to start by ensuring that the next generation of Americans are savers, investors and owners. The work starts by giving them early access to financial tools, and making financial education relatable, fun, and accessible, and that is what Goalsetter achieves.”

— Goalsetter Founder and CEO Tanya Van Court

“For the first time in our nation’s history, there is a sea change in the making that will give every kid and family in America access to both the education and the tools they need to become financially healthy. By enabling corporations and financial institutions to give every customer and employee they serve – from the mailroom to the boardroom – the gift of financial acumen, Goalsetter has become a disruptor for how future generations will learn money and build wealth. Seae is proud to partner with them on this mission to change the trajectory of wealth and health for millions of families throughout the country.”

— Seae Ventures cofounder Tuoyo Louis