FirmPilot, an AI marketing engine for law firms, announced it had closed $7 million in funding to help services-based SMBs increase revenues with AI-driven digital marketing. Blumberg Capital led FirmPilot’s latest Series A round, with participation from new and existing investors Valor Ventures, SaaS Ventures, FJ Labs, and Connexa Capital.
Launched by marketing and AI veterans, FirmPilot utilizes AI to empower services-based SMBs like law firms with a modern way to efficiently and effectively increase their online visibility and direct inbound interest from prospective clients. And every hour, over 1,000 people in the U.S. search online for legal help, and 75% of people searching online don’t scroll past the first page of results.
Law firms, along with other services-based SMBs like dentists, plumbers, electricians, veterinarians, and chiropractors, depend on online search and other digital marketing channels as their primary source of customer acquisition. For the 425K law firms in the US, legacy practices of retaining marketing agencies or manually managing marketing channels are often expensive, have low ROI, and are not built for busy, non-marketing professionals.
FirmPilot’s patent-pending AI marketing engine analyzes FirmPilot customers’ competitive landscapes and market trends online to identify tactics that have the best probability of ranking them above competitors in Google search results, ads, and social media.
And the engine is built on proprietary technology learning from a comprehensive database of more than 3,000+ legal cases. This engine has analyzed over 5,000,000 pieces of content used by law firms and embedded over 100+ law marketing strategies.
With a growing data set, the FirmPilot AI marketing engine continues to learn, train, and improve its algorithms in high-demand consumer law areas such as personal injury, workers’ compensation, family (divorce, custody), immigration, and medical malpractice.
Law firms across the U.S. are taking a technology-forward approach to marketing with FirmPilot to:
1.) Grow their firm and client base based on data and intelligence – FirmPilot generated 12,000+ customer leads in the last year (200% more leads on average). And AI identifies what customers’ ideal clients are searching for, how to outrank competitors and automatically creates high-quality marketing content. The traditional agencies often create content that looks nice, but is not seen by potential clients.
2.) Access real-time and accurate marketing performance versus competitors – Busy law firm professionals get real-time access to marketing metrics and performance versus competitors, leaving behind traditional agency reports with vanity metrics that are often inaccurate.
3.) Reduce marketing costs with higher ROI from AI that outperforms old-school methods – Customers save 50-70% on marketing by switching from marketing agencies to FirmPilot.
KEY QUOTES:
“A personal Injury firm without marketing muscle will cease to grow and exist. AI is here, and it is essential to law firms, especially in the area of marketing. Our work with FirmPilot has demonstrated ‘wow-level’ results.”
- John Romano, partner at Romano Law Group and respected law industry lecturer and author
“FirmPilot’s early traction and strong customer retention underscores the growing opportunity for AI as a marketing and revenue-generating tool for SMBs. Law firms now have access to sophisticated and easy-to-use marketing tools that create tangible value for both their business and clients. We believe FirmPilot has the team and technology to transform marketing for law firms and SMBs across a number of service industries.”
- Jacob Katz, principal at Blumberg Capital and FirmPilot board member
“AI will continue to transform legal operations and, like many industries, early adopters will have a massive advantage. Law firms and other services-based SMBs who make the transition toward AI-driven marketing, and away from traditional marketing agency support, will have an advantage, as well as the transparency, efficiency and ROI needed to grow revenues and deliver more value to more customers.”
- Jake Soffer, founder and CEO of FirmPilot
