FirmPilot AI, an AI-powered legal marketing platform, announced the close of its oversubscribed $22 million Series A-1 funding round, bringing its total funding to $27.25 million. The round was led by DeepWork Capital, with a significant investment from Data Point Capital and participation from existing investors including Blumberg Capital, Thomson Reuters Ventures, Valor Ventures, SaaS Ventures, and EarlyLight Ventures. As part of the investment, DeepWork Capital Partner Ken Hall has joined the company’s board of directors.
FirmPilot is targeting a large and competitive legal services market, where more than 1,000 people in the U.S. search online for legal help every hour, yet 75% do not scroll past the first page of search results. With more than 425,000 law firms across the country, many still rely on traditional agencies, manual ad management, and intuition-driven marketing strategies. FirmPilot’s patent-pending AI Legal Marketing Engine is designed to replace these approaches with a data-driven system that uses proprietary datasets and artificial intelligence to help firms attract higher-value clients more efficiently.
Since its founding in 2023, the company says it has generated tens of thousands of qualified leads for law firms nationwide, with clients reporting increases of more than 180% in case volume. Its AI knowledge model has analyzed over 5 million pieces of legal marketing content and draws from a proprietary database of more than 3,000 relevant legal cases. The platform produces content designed to rank in both traditional search engines and AI-driven search environments, including results surfaced by ChatGPT.
FirmPilot provides an integrated marketing solution that includes AI-driven SEO and GEO, PPC and Google Ads management, local SEO, digital PR and link building, social media management, and website optimization. Its competitive blueprinting technology analyzes trends and patterns across competitors’ digital marketing activity to identify growth opportunities. The company’s AI agent automation manages ongoing tasks such as competitor monitoring and content calibration, while real-time dashboards provide visibility into return on investment.
The new capital will support two major product initiatives. First, FirmPilot is developing a next-generation AI model with 10 times the training data of its current model, with rollout expected to all clients by the third quarter of 2026. The upgraded model is intended to enhance content creation, improve marketing tactics, and accelerate time to ROI. Second, the company is building direct integrations with leading case management platforms. These integrations will allow FirmPilot to ingest case value data and use it to direct marketing efforts more intelligently through its AI marketing agents, while enabling more precise ROI attribution and revenue tracking by connecting marketing spend directly to case outcomes.
DeepWork Capital, founded in 2015 and based in Orlando, focuses on early-stage technology and life sciences companies in underserved venture markets. Data Point Capital invests in scalable, capital-efficient technology companies across consumer internet, cloud-based enterprise software, and AI.
KEY QUOTES
“Law firm owners aren’t just practicing law anymore, they’re building companies. And the firms that will win over the next decade are the ones making the shift from gut-feeling marketing to data-driven, AI-powered growth. This round gives us the fuel to help more firms make that transition and to continue building the platform that replaces the traditional agency model entirely.”
Jake Soffer, Founder & CEO, FirmPilot
“FirmPilot is solving a massive problem for a market that has been drastically underserved by technology. Jake and his team have built a product that delivers measurable, data-driven results for law firms, replacing an entire industry of manual marketing agencies with an intelligent platform. The combination of proprietary legal domain data, AI automation, and clear client ROI is exactly what we look for at DeepWork. We’re thrilled to lead this round and join the board as FirmPilot enters its next phase of growth.”
Ken Hall, Partner, DeepWork Capital
“We’ve been tracking the legal marketing space closely, and FirmPilot stood out immediately. Jake and his team have built a genuinely differentiated platform, one that combines proprietary legal domain data with AI automation to deliver measurable client acquisition results. The opportunity to displace a fragmented, agency-driven market with an intelligent, scalable platform is exactly what we invest in at Data Point Capital. We’re excited to partner with this team.”
Scott Savitz, Founder & Managing Partner, Data Point Capital
