Fitbit Unveils Versa 2 Smartwatch

By Amit Chowdhry ● August 28, 2019
  • Fitbit has announced the Versa 2 voice-enabled smartwatch, which also a swimproof design with innovative sleep features like Sleep Score and smart wake

Today Fitbit officially announced the Versa 2 voice-enabled smartwatch, which features advanced health, fitness, and convenience tools. And it has an impressive five-day battery life. The Versa 2 also has a new precision-crafted swimproof design that includes innovative sleep features like Sleep Score and smart wake.

Plus the Versa 2 also has an on-device microphone, which provides Fitbit’s first-ever Amazon Alexa smartwatch experience along with a Spotify app that allows users to control their music and podcasts. And it also has Fitbit Pay on all the models.

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Alexa is able to respond to voice commands on Versa 2 with discreet silent on-screen text responses. By just pressing a button and speaking into the microphone, you can set up tasks on-the-go- and set alarms and timers. Plus you can also check the local weather and news and control smart home devices.

The Versa 2 also has faster performance and thousands of apps and clock faces to choose from. There is also an optional always-on mode.

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“At Fitbit, we believe that health belongs to everyone and that people should not be priced out of having access to devices and features that can help them improve their health. That’s why we’ve designed Versa 2 to be a premium, full-featured and easy-to-use smartwatch at an accessible price point,” said Fitbit CEO and co-founder James Park. “Building on the success of our original best-selling Versa smartwatch, we believe the added value and innovation in Versa 2 with new features like Alexa, a Spotify app and advanced in-app and on-device sleep features, will bring more users into the smartwatch category, allowing them to unlock the benefits of better health.”

Sleep is an essential part of maintaining overall health and wellness. Fitbit pioneered wearable sleep tracking over 10 years ago thus making information previously only available from a medical professional widely accessible on the wrist. And with more than 10.5 billion nights of sleep tracked to innovate in this critical area of health and the latest sleep features will not only help you better understand your sleep, but it will also provide the features to help you improve it.

For example, you will receive a nightly score in the Fitbit app for better insight into your sleep quality based on your heart rate, restlessness, time awake and Sleep Stages. And a smart wake feature will be coming soon to all Fitbit smartwatches, which uses machine learning to wake you during an optimal time of your sleep cycle while in light or REM sleep based on a pre-selected 30-minute interval so you wake up feeling more refreshed. Plus there is a sleep mode that simultaneously disables your screen display and silences notifications for a night free of disturbances and it can also be used during workouts or meetings. Soon, Fitbit will also release an Estimated Oxygen Variation Graph that will provide users with an estimate of the variability of oxygen levels in their bloodstream based on data derived from a combination of the red and infrared sensors on the back of your device.

And if you have an Android device, you can use the new on-device microphone to reply to texts and notifications from the wrist. The Versa 2 offers all the essential smart features like smartphone notifications so you can view app, call, calendar, and text notifications from your wrist.

In terms of the design, the Versa 2 is precision-crafted with subtle material, finish and form updates. And it is water-resistant up to 50 meters. Plus it is lightweight and comfortable enough to wear all day and night with rounded edges and a curved case. The Versa 2 is built with an

anodized aluminum finish in a natural color palette gives a sophisticated and modern aesthetic to complement any style or look. And with the simplified one-button design, the Versa 2 has a silhouette reminiscent of a classic timepiece.

The Versa 2 Special Edition features a premium jacquard woven band in navy and pink with a copper rose aluminum case or smoke with a mist grey case plus a contemporary color-matched classic silicone band in navy and olive. All of the special edition devices will also come with a free three-month trial of the Fitbit Premium membership for an elevated holistic health and fitness experience.

There are a number of accessories in a variety of colors, materials, and styles available.

Classic bands: The classic silicone bands are available in new colors, including black, petal, stone, midnight blue, and olive.

Sport-inspired: The Versa family’s first sport bands are perforated for added breathability and are available in navy, black, glacier, frost white and coral in the same stain-resistant, comfortable silicone as the classic bands.

Athleisure-centric: The woven bands are made from recycled materials with a reflective stripe and come in on-trend color combinations such as charcoal with an orange stripe, pink on pink stripe, and navy on navy stripe.

Fashionable leather and suede: There are premium Horween leather perforated bands in charcoal and moss suede that adds elegance to any look

New designer collection featuring Kim Shui: With the Council of Fashion Designers of America (CFDA), New York designer Kim Shui created an original collection of modern friendship bracelets. It is made of premium Horween suede, an interwoven braided bracelet in grey/mist and a double-wrap bracelet in merlot.

RECCO Rescue technology: RECCO’s renowned rescue reflector technology is integrated into a sporty and rugged woven navy band to make you more searchable by professional rescuers and is fastened securely with a velcro strap to stay on no matter how extreme the activity.

In terms of the pricing and availability, the Versa 2 is available for presale today on Fitbit.com and select online retailers for $199.95 in black with a carbon case, petal with a copper rose aluminum case, and stone with a mist grey case. The accessories range from $29.95-$99.95. And the Versa 2 Special Edition is available for $229.95 in navy and pink with a copper rose aluminum case and smoke with a mist grey case.

Starting September 15, 2019, the Versa 2 will be available in stores worldwide including Amazon, Best Buy, Kohl’s, Macy’s, Target, Verizon, and Walmart. And two exclusive editions — emerald and bordeaux, both with a copper rose case – will also be available this fall on Fitbit.com and select retailers.

Fitbit’s VP of Communications Jen Case Ralls also announced the unveiling of Fitbit Premium, which is a new paid membership service that features personalized recommendations to optimize sleep and fitness. And Fitbit also announced the Aria Air smart scale at a retail price of $50.

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