Fitt Completes Funding Round With Strategic Investor MINDBODY Onboard

By Dan Anderson ● October 23, 2019
  • Location-based platform Fitt has completed a funding round led by Mountain State Capital

Fitt — a location-based platform that connects people to healthy living experiences across fitness, food, outdoors, and events — announced it completed an investment round led by Mountain State Capital with participation from Riverfront Ventures and MINDBODY as well as continued support from previous investor TNC Ventures.

Founded in 2017 by brothers Anthony Vennare and Joe Vennare, Fitt makes health and fitness more social and accessible through a unique approach to content creation and discovery. And Fitt has expanded to include hundreds of local contributors on the ground in 31 cities across the US, Canada, the UK, and Australia. The service is available on the web, iOS, and Android. Plus the Fitt platform has become an innovative and trusted resource for a growing community of health- and fitness-seekers looking for nearby places, exploring topics, and discovering events.

“Whether it’s boutique fitness studios, plant-based restaurants, or wellness festivals, healthy is in high-demand,” said Anthony Vennare. “With support from an incredible strategic partner in MINDBODY, we’re focused on providing even more value for users with features like fitness class registration, event booking, and more.”

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Fitt also launched Fitt Insider, an industry-focused vertical that provides insights and analysis on the business of fitness and wellness through a dedicated website, a weekly newsletter, and an interview-based podcast.

“We continually look for innovative ways to bring wellness experiences to local communities worldwide and our strategic investment in and partnership with Fitt exemplifies this,” explained Josh McCarter, president of MINDBODY. “MINDBODY continues to play an outsized role in the discovery and delivery of wellness services and activities through its investments. We believe this partnership, along with the MINDBODY app, can effectively meet the wellness needs of a growing group of health-conscious consumers.”