Fitted: Fintech Software Company Raises $8.5 Million To Improve Retailer Connectivity

By Dan Anderson ● Aug 16, 2023

Fitted – a fintech software platform that reimagines brand and retailer connectivity – recently announced the closing of an $8.5 million series A funding round to fuel continued growth and meet customer demand. This funding round was led by Capital Eleven and included participation from Epic Ventures and Handshake Ventures.

Through Fitted, retailers get enhanced discounts and terms to make payments, and brands get paid immediately when the invoice is finalized. And Using Fitted, all retail parties benefit from an elevated wholesale experience and have access to real-time data and critical financial information.

Fitted already achieved significant milestones, including quarter-over-quarter revenue growth of 2.5x, and securing partnerships with top brands Twisted X and Vivobarefoot. With this latest round of funding the team will continue to innovate and bring on new brand partners.

Since being founded in 2019, Fitted has been committed to leveling the playing field for retailers and brands of all sizes by providing the digital tools that allow them to optimize their profitability and streamline operations. And with this new funding, the company will continue to build on its success and bring its innovative solutions to even more retail customers.

KEY QUOTES:

“We are thrilled to have the support of our investors as we move forward with our mission to streamline connectivity between brands and retailers. Our goal is to create an end-to-end solution that allows brands and retailers to do business together seamlessly. This funding will help us accelerate product development and continue to provide exceptional value to our brand and retailer partners.”

— CEO and Co-Founder Monte Keleher

“We are excited to build upon our partnership with Fitted and wholeheartedly believe in their vision of redefining orders and payments in retail. We are confident that this team has the talent and drive to create something truly special.”

— Travis Hawkes, Manager Partner of Capital Eleven

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