Fixated, a digital talent and content studio focused on creator representation and monetization, said it has secured a follow-on strategic investment from Eldridge Industries, bringing its total available capital to more than $50 million. The company said the expanded partnership builds on Eldridge’s initial investment and is intended to help Fixated scale a creator-first model that integrates talent, content creation, production, and distribution.
Fixated said the new funding will support its plan to build a vertically integrated “creator and content machine” and accelerate M&A across talent representation, content, distribution, and creator infrastructure. The company also said it will use the capital to onboard senior creative, operational, and technical leadership as it expands monetization initiatives and increases production capacity.
Based in Los Angeles, Fixated positions itself as an intermediary between creators, platforms, and brands, providing strategy, production, and storytelling services to drive cultural relevance and business results. The company highlighted its in-house studio and said it operates a 25,000-plus clipping and distribution network designed to amplify content at scale and deliver ROI for partners.
Eldridge Industries Chairman and CEO Todd Boehly said the creator economy has scaled rapidly, while supporting infrastructure has remained fragmented. They described Fixated’s approach as combining multiple parts of the value chain into a more integrated ecosystem. Fixated executives said the investment will be used to deepen internal capabilities and infrastructure, while pursuing strategic acquisitions to broaden the company’s footprint across the digital entertainment landscape.
Fixated said it was founded by creator economy leaders and veteran music executives, and that its model spans content development, production, audience growth, IP expansion, brand partnerships, and monetization across major platforms, including YouTube, Twitch, and TikTok.
KEY QUOTES:
“Legacy models aren’t broken, they’re obsolete. We’re not here to upgrade, we’re here to transform the industry. We’ve built a new model that raises the bar for creators, platforms, and brands. With this capital, we’re scaling infrastructure, locking in strategic acquisitions, and adding senior firepower to expand monetization, increase production, and fuel long-term growth.”
Zach Katz, Co-Founder and CEO, Fixated
“Fixated is a place where the next generation of entertainment leaders can actually lead. With Eldridge Industries’ support, we’re investing even deeper on the internal talent and infrastructure that lets brilliant creators, strategists, and producers do the best work of their careers. Where the next chapter of entertainment is written.”
Jason Wilhelm, Co-Founder and President, Fixated
“The creator economy has grown quickly, but the infrastructure around it has been fragmented. Fixated is bringing talent, content, production, and distribution together in a way that creates long-term value. This investment supports their continued efforts to build a more integrated and efficient ecosystem for creators.”
Todd Boehly, Chairman and CEO, Eldridge Industries
