Fleetio is a company that has developed software that helps organizations worldwide run, repair, and optimize their fleet operations. Pulse 2.0 interviewed Fleetio Director of Product Marketing Kevin Chan to learn more about the company.
Product Marketing Team
What are the primary responsibilities of the Product Marketing team? Chan said:
“The primary responsibility of our Product Marketing team at Fleetio is ensuring that all our users, customers, and anyone interested in Fleetio are aware of all the innovative features, both new and old, in our product. We’re always coming out with new and iterative improvements, so it’s important that everyone understands the value that optimizing your fleet with Fleetio can have.”
“In addition to that, we’re also problem-obsessed. We want to best understand how fleet managers or anyone who needs to manage or maintain a fleet can do that in the most effective way and what upcoming trends will affect them in the future so we can stay ahead and continue to provide value that not only works now but also continues to benefit them a year from now.”
Favorite Aspect
What is your favorite aspect of working for the company? Chan shared:
“Fleetio is intensely passionate about reshaping fleet maintenance. Whether that means how we build our product or the customer-obsessed nature in which we want to hear feedback at all times, that’s what really keeps me engaged with the work we’re doing.”
Core Products
What are the company’s core products and features? Chan explained:
“Our product allows you to effectively and efficiently manage all things fleet maintenance and management. Whether that is PM compliance through inspections, in-house or outsourced maintenance, parts & inventory, or better tracking of total cost of ownership and asset utilization, leveraging our best-in-fleet integrations to better run, repair, and optimize your vehicles and assets.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since its launch? Chan noted:
“Since we first launched in 2012, Fleetio’s technology has grown to keep up with the evolving needs of fleet managers. What started as a simpler maintenance tracking solution has transformed into a robust platform offering preventive maintenance, seamless telematics integrations with leading providers, and real-time analytics.”
“We’ve even rolled out features like electric vehicle (EV) management tools, tire and warranty tracking, and a Spanish language option on our mobile app to support our diverse users. It’s all about making fleet management more efficient, proactive, and accessible, and we’re always looking to stay ahead of industry demands.”
Significant Milestones
What have been some of the company’s most significant milestones? Chan cited:
“Fleetio was one of the first fleet management software companies to even offer a mobile app, and that truly changed how teams operate in the field. Our growth has included building a strong network of partnerships and integrations, making it easy for customers to connect data from telematics, fuel cards, and maintenance shops. Our maintenance shop network now includes tens of thousands of locations nationwide, making it easier for fleets to manage outsourced services efficiently. Industry recognition, like ‘Fleet Management Technology Company of the Year,’ reflects our dedication to innovation and continuously enhancing the fleet management experience.”
Customer Success Stories
When asking Chan about customer success stories, he highlighted:
“One of our standout customer success stories comes from the City of Cambridge. They faced challenges managing a diverse fleet of over 300 vehicles across multiple departments. By implementing Fleetio, they were able to centralize and streamline their fleet operations, automate preventive maintenance, and gain real-time visibility into vehicle health. This led to significant efficiency improvements, reduced downtime, and better data-driven decision-making, which ultimately helped the city save both time and resources. It’s a great example of how our technology can empower complex fleet operations to run more smoothly and effectively.”
Differentiation From The Competition
What differentiates the company from its competition? Chan affirmed:
“One thing that makes a big difference to our customers is the way we design our product. It’s easy to use in the truest sense, and we’re very intentional about the changes we make. Our Product Design team does a fantastic job surveying users, understanding areas of friction, and looking to resolve them. One of the kindest things that I’ve heard said about the design has been that there are multiple ways to get to the same end result, so it really does allow you to work things out in a way that works best for your fleet and business processes.”
Upcoming Launches
What are some of the company’s upcoming launches? Chan revealed:
“We recently launched a new telematics integration with Razor Tracking that allows you to sync daily odometer readings and vehicle location data from Razor Tracking devices directly to your Fleetio account.”
“In addition, we’ve been building out two new core functionalities we released earlier this year: tire management and warranty management. For both of these functionalities, we’ve continued to launch improvements that make it easier to track these aspects of your fleet.”
Additional Thoughts
Any other topics you would like to discuss? Chan concluded:
“I’d like to highlight some of our 2024 product launches, especially our new EV management tools. These features provide fleets with critical insights into battery health, charging status, and energy consumption, making the transition to electric vehicles more manageable and efficient. We also rolled out advanced vehicle sensor data visualization for deeper maintenance insights and improved our user interface to streamline operations.”
“I mentioned the addition of Spanish language capabilities to our mobile app, and that has been a critical improvement for diverse fleet customers, making the platform even more accessible. We’re always looking for ways to adapt and grow, and 2024 has been an incredible year of progress toward that goal.”
