Flip announced a $28 million Series A extension. Existing investors, including LEA Partners, HV Capital, Notion Capital, and Roland Berger, led the round.
How the funding will be used: The funding will be used to drive targeted advancements in artificial intelligence and accelerate the company’s growth. Unveiled at the company’s flagship Berlin event, Flip Forward, the new funding will support the next phase of development of Flip Intelligence. This AI-based solution automates shift planning, knowledge management, feedback collection, and onboarding processes. By combining knowledge transfer with AI-driven automation, productivity is enhanced, process risks are mitigated, and employee engagement is increased, while continuing to deliver significant time and cost savings.
Along with expanding its AI capabilities, Flip is also focusing on global expansion. And with international clients such as Sixt Norway, Ben & Jerry’s Australia, the Australian Football League (AFL), and the School of Rock, Flip is already proving its platform delivers real value on a worldwide scale. To support this expansion, Flip has appointed Simon Eck as SVP Global Sales. Eck previously led sales for the EMEA region at Staffbase, bringing extensive experience in international B2B SaaS sales.
In recent years, Flip also secured strong partnerships to help close technological gaps within companies. And a strategic partnership with the Boston Consulting Group led to the publication of a study in 2024 focused on how to face deskless labor shortage with technology.
Since its founding in 2018, Flip raised over $60 million in total funding and is now being used by more than 500 companies – including leading brands like McDonald’s, Rossmann, Bosch, and Porsche. Created in close collaboration with its customers, Flip’s platform is backed by a 160-strong team focused on driving innovation. In 2024, Flip acquired UK-based The Bot Platform, formerly a key Meta partner and serving customers such as Coca-Cola and GSK, bringing low-code, AI-powered tools into the platform to help HR and comms teams automate onboarding, engagement, learning, and recognition.
Company founder: Created inside Porsche by then-trainee Benedikt Brand, Flip was born out of frustration with the disconnect between HQ and teams on the factory floor. Its platform is purpose-built for companies with a high proportion of deskless workers, who make up 80% of the global workforce, and digitizes all touchpoints between these employees and their organizations. Designed for helping HR, Communications, Operations teams, and deskless workers streamline their daily workflows, enabling them to work smarter, save time, and focus on value-adding tasks.
KEY QUOTES:
“The trust shown by our existing investors is a strong signal of confidence. It demonstrates their belief in our mission and their commitment to supporting us on this journey. With this momentum, we’re ready to shape the next era of AI-driven work.”
“There’s still huge untapped potential in digitalisation — especially for deskless teams, where AI can significantly boost efficiency and improve both management and worker retention.”
“We chose to extend our Series A funding because the opportunities ahead are too good to ignore. From unlocking powerful product enhancements to delivering even greater value for our customers, we’re all in. Most importantly, we’re doubling down on our promise: exceptional service that drives real, measurable efficiency.”
Benedikt Brand, Founder and CEO of Flip
“In the age of AI, the way we access and interact with business processes is fundamentally changing. Long gone are the days of fragmented tools, it’s now time to focus on intelligent bundling in a central platform. The Flip team is working on this vision with impressive energy and expertise. That’s why we’re doubling down on our commitment. We want to enable every employee to work in a radically better way.”
Nils Seele, Partner at LEA Partners
“Through integrations and the use of AI, Flip is becoming the intelligence layer between an organisation and its people – automating workflows and generally enabling much more efficient and engaged work. We are very excited to be doubling down and making a further investment in the business.”
Jos White of Notion Capital
