FlipGive – a leading cashback rewards and end-to-end fundraising solution for youth sports teams – recently announced a successful CAD 5 million financing round. The funding raised in the round will be applied further to grow the FlipGive direct-to-consumer app across North America and to scale FlipGive’s new white-label embedded cashback rewards shopping platform.
FlipGive Rewards – a white label embedded cashback rewards shopping platform unlocks a new source of revenue for sportstech, schooltech, and causetech companies – utilizing FlipGive’s proven model for turning everyday shopping into reliable recurring donations via cashback rewards.
The funding round was co-led by Thrive Venture Fund at BDC Capital and Framework Venture Partners. With more than 800 brand partners, a percentage of every dollar shoppers spend via FlipGive goes directly to the team as a cashback reward. This modern take on fundraising lowers costs for youth sports so kids can play more and spend less on the sports they love.
FlipGive is a certified Beneficial Corporation (B-Corp) deeply committed to accessibility in youth sports. So far, FlipGive has given back over $50M by helping sports families across North America turn everyday shopping into effortless fundraising.
Launched in August, the FlipGive Rewards platform enables companies in sportstech, schooltech, and causetech verticals to embed a white-label fundraising-via-cash-back model into their offering seamlessly. And the FlipGive Rewards platform expands the impact of FlipGive’s proven model in youth sports fundraising and opens exciting new opportunities in the $500B charitable and school fundraising space.
The timing of the round coincides with the launch of the first white-label FlipGive Rewards partner, TeamLinkt. And TeamLinkt is one of North America’s fastest-growing sports management and team apps. Powered by FlipGive, TeamLinkt Rewards makes it easy for TeamLinkt’s over 1.5 million users to lower the cost of play with cashback rewards from everyday shopping online and in-store with more than 800 brands.
KEY QUOTES:
“Youth sports have never been more expensive than they are today, especially as families feel the pressures of double-digit inflation. 44% of parents say they struggle to fund their kids’ sports and activities. FlipGive offers a solution to offset the rising cost of play; a fast, free, and easy way to fund a youth sports season by earning cashback from everyday shopping.
“Leagues, teams, schools, and charities need new ways to extend fundraising beyond traditional donations. FlipGive Rewards will help sportstech, schooltech, and causetech companies to leverage not just a new idea for fundraising but a new wallet entirely. Everybody shops. With FlipGive, everyday shopping delivers reliable, recurring online donations year-round via cashback rewards that are donated to the supported cause.”
— Amy Halpenny, CEO of FlipGive
“We’re excited to support FlipGive as it grows and accelerates the development of its embedded cashback rewards platform, now delivering recurring cashback-as-donations to address one of the biggest pain points in charitable fundraising sector. From the beginning, FlipGive has transformed how sports teams fundraise and has demonstrated positive impact on thousands of families in North America–all while making it easier for everybody to give back.”
— Michelle Scarborough, Managing Partner, Thrive Venture Fund at BDC Capital
“Sports leagues, clubs, teams, and associations look to TeamLinkt to solve their administration challenges so they can invest their time and resources into growth. Working with FlipGive to power an embedded cashback rewards shopping solution expands TeamLinkt’s ability to serve the needs of our over 1.5 million users. One of the biggest challenges teams face is rising costs. TeamLinkt Rewards, powered by FlipGive, gives our users a seamless way to use everyday shopping to help fund their season.”
— TeamLinkt CEO and Co-Founder, Jay Maharaj
