FlowForma is the leading provider of enterprise-class, no-code business process automation tools that empower your workforce to rapidly digitize a wide range of activities. Pulse 2.0 interviewed FlowForma CEO John Murphy to learn more about the company.
John Murphy’s Background
What is John Murphy’s background? Murphy said:
“I began my career as a software engineer at Swiss Bank Corporation (now UBS), where I developed a strong foundation in financial technology. Over nearly 30 years in the FinTech space, I have primarily worked with investment banks, focusing on real-time trading and analytics technology. During my tenure at KX, I had the opportunity to expand my expertise beyond financial services, working on advanced analytics products across diverse industries such as manufacturing, utilities, aerospace, and MarTech.”
“At FlowForma, I’m responsible for defining the strategic direction of the business, with a clear focus on positioning the company as a leader in event-driven, Agentic AI solutions for the Digital Process Automation (DPA) market. I also strongly believe in empowering my team to express their creativity in building exceptional products and solutions, while fostering strong, lasting relationships with our customers.”
Favorite Memory
What has been your favorite memory working for the company so far? Murphy reflected:
“There have already been many highlights during my short time at FlowForma. From engaging with our customers and understanding their needs to witnessing the incredible innovation we bring to the market. I’m particularly excited about how we’re leveraging various forms of artificial intelligence—such as Generative AI, Conversational AI, and Agentic AI—to drive transformative change in the DPA space.”
Core Products
What are the company’s core products and features? Murphy explained:
“FlowForma has led the way with a no code AI-powered process automation platform, the platform is designed for business and IT teams seeking to rapidly digitalize processes, harness data insights, and achieve operational excellence at lightning speed. FlowForma Process Automation unites forms, workflow, insights, AI, document generation, and much more into one powerful platform. With FlowForma Copilot, organizations can automate faster than ever. Just tell Copilot what you want to automate, and watch it fast-track your build. Process transformation has never been this easy or exciting!”
Challenges Faced
What challenges has Murphy and the team faced in building the company? Murphy acknowledged:
“In terms of challenges, the big tech giants out there are always innovating, especially this year with artificial intelligence. FlowForma needs to remain agile and nimble, ensuring that we continue to solve our customers problems by bringing the best, and most efficient, innovative solutions to market.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Murphy noted:
“It’s been an incredible journey since we launched in 2015 as the first no-code process automation platform on the market, innovation has always been at the heart of everything we do. Over the years, our technology has transformed dramatically, from revamped UI and UX to game-changing features like no-code reporting, collaborative work management, and, most recently, our Copilot. This latest innovation is a true game-changer, empowering IT and business teams to supercharge automation like never before.”
Significant Milestones
What have been some of the company’s most significant milestones? Murphy cited:
“We’ve celebrated plenty of incredible milestones over the years! One standout moment was debuting on the prestigious Forrester DPA Wave, a huge achievement that recognized our impact in the digital process automation space. Expanding into new markets was another game-changer, with our first customers in the United States and New Zealand marking major steps in our global growth.”
“But the milestones we cherish the most are those achieved by our customers. Their phenomenal success with our platform—saving time, cutting costs, and improving compliance—continues to inspire us. Every time a customer transforms their operations with FlowForma, it feels like a shared victory.”
Customer Success Stories
When asking Murphy about customer success stories, he highlighted:
“Absolutely! Our customers consistently achieve remarkable results with FlowForma. For example, Downer New Zealand saves an incredible 3,000 hours annually by streamlining processes and freeing their teams from mundane tasks. In the UK, Coinford has reclaimed 20% of its project and site managers’ time by leveraging our platform, enabling them to focus on high-value work. Grant Thornton Ireland has revolutionized its operations, digitizing processes 60% faster compared to their previous system.”
“Our platform is also making a profound impact in healthcare, with hospitals using FlowForma to significantly reduce administrative burdens on staff. This frees up valuable time for healthcare professionals to focus on what truly matters, delivering outstanding patient care. These success stories showcase how FlowForma empowers organizations to save time, drive efficiency, and deliver greater value.”
Differentiation From The Competition
What differentiates the company from its competition? Murphy affirmed:
“FlowForma stands apart as a truly no-code process automation solution. While many competitors claim to be no-code, real-world bake-offs often reveal hidden complexities requiring coding. With FlowForma, what you see is what you get, genuine no-code simplicity.”
“One of our biggest differentiators is time to value. Powered by AI, our platform enables customers to digitize and deploy processes in minutes, a game-changing advantage. Add to that our industry-renowned 5-star customer support, which our clients consistently highlight as a key reason they choose FlowForma. And the proof is in the results: customers report automating processes four times faster with FlowForma compared to competing products. Whether it’s speed, ease of use, or unmatched support, we deliver a solution that redefines efficiency and value.”
Future Company Goals
What are some of the company’s future company goals? Murphy concluded:
“Our primary goal is to be at the forefront of the artificial intelligence revolution within the Digital Process Automation (DPA) space. We’re not adopting AI just for the sake of innovation; rather, we firmly believe that AI has the potential to significantly enhance the DPA market and accelerate time-to-value for our customers. Unlike in industries like FinTech, where regulation can slow down AI adoption, we see a unique opportunity in DPA to drive rapid, impactful transformation.”
