Fluent Commerce, a global provider of order management systems, has secured A$46 million in new funding from private equity firm Bain Capital to accelerate its next phase of growth and expand its AI-driven capabilities.
The investment will support continued profitable global expansion and help customers scale faster with new AI-powered functionality embedded in Fluent Order Management. The capital will be deployed to fund further “AI with ROI” initiatives, accelerate customer acquisition, support the rollout of its new AI integration platform Fluent Connect, and deepen expansion across key international markets.
Fluent Commerce provides a scalable, distributed order management platform designed to help brands optimize inventory, improve fulfillment, and deliver enhanced customer experiences. Its customer base includes major global brands such as Prada Group, L’Oréal, Kingfisher, LVMH, JD Sports, ALDO Group and Dulux.
In January, the company launched Fluent Connect, an AI-powered integration platform that enables retailers and brands to connect Fluent Order Management with critical third-party systems, including payment gateways, carriers, and point-of-sale systems, within hours rather than weeks. By significantly reducing integration complexity and time-to-value, Fluent Connect is designed to help customers go live faster, scale more efficiently, and keep pace with ongoing innovation and growth.
The funding underscores investor confidence in Fluent Commerce’s long-term strategy and international ambitions. Bain Capital, which manages approximately $215 billion in assets under management across private equity, credit, venture capital, real estate, life sciences, and other strategies, brings global technology investing expertise to support the company’s continued expansion.
The transaction was advised by Neu Capital, an independent debt advisory firm focused on delivering tailored capital solutions to mid-market companies.
KEY QUOTES:
“At Fluent Commerce, our goal is to serve our customers with real-time data to enable them to remove profit leaks and to grow. Whether it’s into a new market or launching a new brand or experience, we provide the decision-making engine for AI-ready commerce operations. This investment from Bain Capital enables us to supercharge our international growth and become the AI powerhouse for global brands.”
Graham Jackson, CEO of Fluent Commerce
“We are excited to partner with Fluent Commerce as it accelerates its global expansion. Fluent has built a best-in-class Order Management platform guided by a proven management team, a focused customer-first strategy, and technology leadership that has earned the trust of leading global brands. Bain Capital’s conviction in Fluent is grounded in our global technology investing experience, which we will continue to apply as we support the company’s ongoing growth.”
Paul Kennedy, Partner at Bain Capital
“Fluent Commerce is a fantastic Australian success story. It’s been a pleasure arranging this capital as they continue to expand worldwide.”
Cyrus Church, Managing Director at Neu Capital
