Fluid Topics: €15 Million Raised From Kennet Partners

By Amit Chowdhry • Apr 9, 2024

Fluid Topics, a leading Content Delivery Platform for product information, announced the completion of its Series B funding round. Kennet Partners has invested €15 million in the company to reinforce Fluid Topics’ premier position on the market by scaling operations across the US and utilizing the potential of AI in customer support applications. Existing investors include Ventech, the pioneering pan-European early-stage VC, and Credit Mutuel Innovation.

Fluid Topics was originally launched in 1999 and pivoted to a Content Delivery platform in 2014, changing how people search, read, and interact with product documentation.

Fluid Topics’ SaaS-based platform unifies all of a company’s product knowledge: technical documentation, datasheets, marketing material, multimedia, and more. Then, it delivers actionable information tailored to the user in a contextualized, personalized, and secure way via business applications and digital communication channels.

Fluid Topics now generates 60% of its sales in North America and 40% in Europe, especially in Germany, Switzerland, Austria, and the Nordics, with steady annual growth of over 45%. And the company is serving a prominent customer base, including Fortune 500 companies and industry leaders such as Liebherr, Siemens, Johnson Controls, and Teradata. In the past few years, Fluid Topics has become the go-to solution for tech companies of all sizes seeking to enhance user self-service, case deflection, customer support, and field service operations with distinctive business applications fueled by product knowledge.

This funding aims to maintain Fluid Topics’ recent growth rate. The company expects to increase sales to over 25 million euros in the next three years, while its workforce plans to grow from 80 to 150 employees by 2027. This growth will be supported by opening a US team in 2024, whose goal will be to target the SMB market.

The integration of Generative AI is the second major area of development. AI offers major application opportunities based on product content and strengthens Fluid Topics’ market position, which has over 20 years of experience in semantic search, natural language processing, and content governance. Specifically, GenAI will enable virtual assistants to guide technicians while working on products and answer their questions, even the most complex ones.

Cillian Hilliard, Director, and Hillel Zidel, Managing Director of Kennet, will join Fluid Topics’ board of directors, along with current members Claire Houry, General Partner at Ventech, and Maxence Valero, Investment Director at Credit Mutuel Innovation. And Eric Barroca, founder and former Nuxeo CEO, a Content Services platform for which Kennet helped accelerate the growth trajectory between 2016 and 2021, will also be appointed as an independent board member. Barroca’s development of Nuxeo and deep expertise in AI will further strengthen Fluid Topics’ commitment to strategic expansion.


For complex products, documentation often runs to tens of thousands or even millions of pages. This makes it extremely difficult for maintenance and repair technicians to find their way around. Fluid Topics has revolutionized customer support by guiding technicians to the information they need at any stage of their service calls.”

– Fabrice Lacroix, CEO of Fluid Topics

Fabrice and the team have built an exciting business in a highly capital-efficient manner. We have been impressed by Fluid Topic’s strong financial performance and high-quality enterprise customer base. We are very excited to be partnering with the company to help it scale in the US and to further capitalize on the opportunities that AI enables.”

– Hillel Zidel, Managing Director of Kennet

This funding round empowers us to accelerate in a market shifting rapidly towards solutions that transform operations and enhance competitiveness. As the leading platform, we take pride in offering cutting-edge technologies with utmost attention to security and seamless implementation.”

– Fabrice Lacroix, CEO of Fluid Topics