FluidLogic, a leader in high-performance hydration systems, announced a Series A Extension funding round of $15 million led by Solyco Capital, a private equity firm delivering capital solutions for late-stage startups and growth companies. And FluidLogic develops cutting-edge in-vehicle hydration solutions that provide optimal hydration, ensuring users consistently perform at their peak. This investment will fund new product development and innovation for consumer products in the adventure sports and outdoor endurance categories. Consumer products will be available early next year.
Along with new product development, this funding will expand roles in R&D, Sales and Marketing, and Operations, and contribute to product enhancements for FluidLogic’s existing in-vehicle systems. And the funding will also fund additional research to improve the accuracy and reliability of FluidLogic’s proprietary sweat-loss algorithm across all consumer applications.
Since Solyco’s investment in 2021, FluidLogic’s valuation has increased by 1,000%. And other FluidLogic investors include NBA All-Star and 2024 Paris Olympic gold medalist Jrue Holiday, NFL Pro Bowler Kyle Rudolph, U.S. Soccer star and Olympic gold medalist Lauren Holiday, and pro drivers Jimmie Johnson, Colton Herta, and Ryan Arciero.
This Series A Extension funding comes on the heels of a $1.9 million Tactical Funds Increase (TACFI) from the US Air Force to develop an ecosystem of intelligent wearable and in-vehicle hydration systems to optimize water intake and greatly improve the performance of military personnel in the Air Force. And this builds on an initial contract of $750,000 with the Department of Defense in 2022.
KEY QUOTES:
“Hydration is a driving pillar of peak performance. It improves reaction times, sustains focus, increases endurance, and prevents overheating by improving heat tolerance. Solyco is one of the most respected private equity firms in the world and they share our vision to innovate around Active Hydration™ solutions for high-performers. This additional cash infusion allows us to bring our hydration expertise to a broader consumer base.”
-Sara Blackmer, FluidLogic CEO and Senior Partner at Solyco Capital
“FluidLogic has been a staple of mine since Day 1, and is a critical element of my success. As a longtime user and proud investor, I have been a part of the hydration system’s evolution from its early days in off-road racing to its integration into NASCAR and IndyCar. It’s incredible to see FluidLogic incorporate my feedback for product improvements, and I can’t wait to continue my involvement with the company as they expand and offer new products.”
-Jimmie Johnson, FluidLogic user and investor
