Redwood City, California-based food delivery service for businesses EAT Club announced it has acquired Taro. With the acquisition, Eat Club will be able to offer new globally-inspired gourmet food to its customers.
As part of this deal, EAT Club and Taro teams are going to be integrated. And EAT Club is going to acquire Taro’s assets including proprietary recipes, culinary equipment, and distribution technology. The terms of the deal were undisclosed.
EAT Club offers healthy and authentic international menu items that are not available in markets or restaurants. And Taro reimagines home-style food for the modern consumer.
“EAT Club is the only food delivery service for businesses that treats eating in the workplace as a personalized culinary experience,” said Taro co-founder and CEO Krishna Mehra. “When we set out to expand our reach and distribution beyond family dinners, EAT Club emerged as a natural partner with its unique approach of delivering employees individualized selection within a collaborative atmosphere. EAT Club is making it possible for thousands of new workers to experience Taro’s food and flavors, and we are proud to join forces with them in increasing workplace satisfaction.”
EAT Club’s culinary offerings have been created by an exclusive team of talented chefs. And the company has successfully delivered more than 17 million meals to employees.
“Taro is recognized for authentic home-cooked Indian, Korean and Chinese food, and we are thrilled to add their distinctive offerings to our menu,” added EAT Club CEO Doug Leeds. “EAT Club is committed to delivering employees the best curated menu that satisfies their individual meal preferences, and Taro enables us to add even more of the high-quality Asian cuisine that our customers crave.”
Taro is considered EAT Club’s second acquisition since Leeds was hired as CEO last year. Prior to joining EAT Club, Leeds was a longtime Internet executive and the former CEO of IAC Publishing. EAT Club was originally founded by COO Rodrigo Santibanez.
EAT Club is inspired by the Dabbawala delivery system of India and the bento box office delivery model in Japan. EAT Club also previously acquired Farm Hill Foods and the company now serves 1,000 corporate clients every month including Facebook, Wag, and Postmates.
