FoodHealth Company, a nutrition intelligence company formerly known as bitewell, announced it has raised $7.5 million in an oversubscribed Series A. The funding round was co-led by Reach Capital and Ulu Ventures, with participation from Supply Change Capital, ReThink Food, and support existing investors from Refinery Ventures, Mudita, Antler, and other returning investors.
Recent milestones: The raise fuels a bold new chapter for the company, alongside:
1.) A rebrand from bitewell to FoodHealth Company, reflecting its evolution into the leading provider of health-forward nutrition data and focus on its flagship FoodHealth Score.
2.) The opening of its new headquarters in San Francisco, placing it at the crossroads of health systems, retail innovation, and tech.
At the center of FoodHealth Co’s nutrition intelligence suite is the FoodHealth Score – which is a simple rating system from 1 to 100 that evaluates food based on nutrient density and ingredient quality. Created by a team of data scientists, dietitians, and FoodMed Certified to drive positive health outcomes, the score helps consumers understand how a food fits into a diet focused on disease prevention. It promotes attributes like whole grains, healthy fats, protein & fiber and detracts from artificial colors, harmful additives, and added sugars.
The Score is also already embedded across the entire Kroger portfolio of banners, including Ralphs, Harris Teeter, and King Soopers, helping millions of shoppers make better decisions. When shopping online or using the Kroger app, shoppers can see clear, science-backed scores alongside their groceries. This month, the rollout will expand to another major retail chain, further accelerating the Score’s reach across mainstream American households.
This rebranding and HQ launch signal FoodHealth’s commitment to becoming the backbone of the food-as-health movement, powering the bridge between food and healthcare that will eliminate diet-related disease for good.
KEY QUOTES:
“For over a century, the calorie has been the prevailing measure of whether food is ‘good’ for us. But 100 calories from a sugary cereal doesn’t land in your body the same way as 100 calories from a bowl of lentils. The FoodHealth Score changes the equation. It moves beyond calorie counts and vague marketing claims to give consumers, retailers, and brands a shared, evidence-based language for food quality.”
“Our goal is to bring the FoodHealth Score to every place a person is making a food choice—whether that’s a supermarket aisle, restaurant menu, or school cafeteria line.”
Sam Citro Alexander, Co-Founder and CEO
“This is about more than changing what’s in your cart. It’s about creating systems-level change—making it easier for everyone to access and understand food that truly nourishes.”
Jomayra Herrera, Partner at Reach Capital
