- Forbes recently announced that Jessica Sibley has been named as chief revenue officer of the media giant, effective immediately
Forbes chief executive officer Michael Federle has announced that Jessica Sibley has been named as chief revenue officer of the media giant, effective immediately. Sibley is succeeding Mark Howard, who was chief revenue officer for Forbes over the last seven years. Howard will be exploring different opportunities.
Sibley has been at Forbes for nearly 6 years and also worked in roles like VP of Ad Sales East, SVP of Ad Sales East + EMEA, and SVP of Sales US + Europe, and as Chief Sales Officer in her most recent position. Before the promotion to Chief Revenue Officer position, Sibley worked as the Chief Sales Officer for 1 year and 4 months.
Before joining Forbes in June 2014, Sibley worked at Conde Nast, The Week, Bloomberg Businessweek, and The Wall Street Journal. Sibley also worked in ad sales for Forbes Magazine between 1995 and 2003.
As the head of revenue operations, Sibley is going to oversee the monetization of Forbes’ industry-leading BrandVoice, Insights and ForbesLive platforms along with direct sales, programmatic, paid social, brand strategy, integrated marketing, demand-gen, licensing, etc.
“Jessica is a world-class executive with an entrepreneurial mindset who leads and inspires her team to deliver true ROI for our clients,” said Federle in a statement. “Under her watch, we’ve continued to refine and enhance our industry-leading BrandVoice, Insights and ForbesLive platforms, while extending the global reach of key franchises like Under 30, ForbesWomen, Forbes 400 and more. As a result, she’s harnessed the full value of our platforms to deliver unrivaled and engaging experiences for our marketing partners and audiences alike.”
As the Chief Sales Officer, Sibley enabled Forbes to hit back-to-back records in 2018 and 2019 for the number of premium custom content campaigns created for the company’s clients and established a new benchmark for the number of ForbesLive and custom events held every year. Last year, Forbes produced over 100 premium custom content features for marketing partners and launched new products like Forbes Connoisseur for luxury, travel, and spirits clients.
“We’re entering a new decade with the industry’s best team dedicated to inspiring new creative campaigns and forging stronger partnerships that will allow us to grow our revenue and expand our relationships with clients,” Sibley explained. “We have a unique ability — unlike any other brand in the marketplace — to deeply engage diverse audiences and advance the purpose we share with clients of championing success for all.”