- Ford Motor Company (NYSE: F) announced recently that it is planning to create 300 jobs as it builds a $700 million electric truck plant at its Rouge complex in Dearborn, Michigan.
Ford Motor Company (NYSE: F) announced recently that it is planning to create 300 jobs as it builds a $700 million electric truck plant at its Rouge complex in Dearborn, Michigan. The all-electric F-150 will be coming to the market in mid-2022. And the new manufacturing center will also oversee the first-ever F-150 PowerBoost hybrid. The new jobs created at the facility will support battery assembly and production of the F-150 PowerBoost hybrid and fully electric F-150.
Along with investments for Bronco and Ranger at the Michigan Assembly Plant in Wayne, Michigan announced last year, Ford plans to invest over $1.45 billion and create approximately 3,000 jobs over the next three years in Michigan alone.
“We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150,” said Bill Ford, executive chairman, Ford Motor Company. “This year’s COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work.”
According to a newly released study from Boston Consulting Group (BCG), the F-Series is among the most valuable consumer goods in America and a key employment driver. Findings from the study found that up to 14 American jobs are supported by each direct Ford F-Series employee and this equates to about 500,000 total jobs attributable to Ford’s F-Series alone. And overall Ford supports 1 million American jobs. Of the 2+ million full-sized pickup trucks assembled in the U.S. last year, Ford assembled nearly half – twice as many as any other automaker. The best-selling F-Series has contributed nearly $50 billion to the U.S. GDP.
The all-new F-150 is raising the standard for all light-duty trucks. And it targets the most towing and payload of any light-duty full-size pickup; introduces all-new features to increase customer productivity; features new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of technology; and offers an available all-new 3.5-liter PowerBoost hybrid powertrain with Pro Power Onboard – an integrated power generator.
“The critical launch of the all-new F-150 is now underway — on time and with the Built Ford Tough quality our customers demand to get the job done,” explained Jim Farley, Ford’s chief operating officer and incoming CEO. “F-Series pickups are the backbone of work and productivity across the country. And now we are preparing to build a fully electric version of America’s most popular vehicle, and it will be a seriously capable, purpose-built tool for serious truck customers.”
The electric F-150 — which is undergoing tens of thousands of hours of torture testing and targeting millions of simulated, laboratory, and real-world test miles — is going to be more powerful than any F-150 available today and deliver commercial and personal customers the lowest expected lifetime total cost of operation among F-Series trucks. And Ford will debut new technology on the electric F-150 that enables mobile power generation so customers can use their trucks as a power source for places from campsites to job sites when needed.
The all-electric F-150 is going to feature dual electric motors targeted to deliver more horsepower and torque than any F-150 available today, the fastest acceleration, and the ability to tow heavy trailers. And a giant front trunk on the electric F-150 adds even more cargo-carrying versatility and security to help protect and move valuable items.
Here is a promo video for the upcoming vehicle:
