FormativGroup, backed by Rockbridge Growth Equity, announced it has acquired Flok, a specialist in Salesforce Service Cloud and Experience Cloud solutions. The transaction is aimed at strengthening FormativGroup’s application solutions platform and deepening its expertise across customer support transformation and digital engagement.
Founded in 2015, Flok provides integrated Salesforce services focused on service automation, digital experience design, and implementations in regulated industries. The firm has built capabilities in optimizing Service Cloud environments, developing Experience Cloud portals, supporting Government Cloud requirements, and modernizing customer support workflows. Its work often involves migrating legacy systems into Salesforce ecosystems and redesigning workflows to improve operational efficiency and engagement.
The acquisition enhances FormativGroup’s ability to deliver scalable, integrated technology ecosystems centered on application solutions, workflow design, and data architecture. By adding Flok’s specialized Salesforce expertise, the combined platform is positioned to accelerate innovation and expand its reach across mid-market and regulated industry clients.
Rockbridge Growth Equity, which backs FormativGroup, highlighted the strategic fit of the transaction as part of its broader approach to building differentiated, scalable platforms through targeted acquisitions.
KEY QUOTES
“Each addition to our platform thoughtfully expands our ability to deliver against our vision. Flok strengthens our Application Solutions capabilities and specifically deepens our Salesforce advanced solution capabilities. Together we continue to build an integrated and scalable platform designed to accelerate innovation in our markets.”
Gene Chao, CEO of FormativGroup
“Flok was established to focus on providing our clients with very strong application solution capabilities with methodologies and resources with specific client and sector depth. Joining FormativGroup expands our ability to continue to deliver scalable Salesforce and Integration Solutions with complementary competencies in workflow designs and data architectures.”
Jimmy Glynn, CEO of Flok
“At Rockbridge, we focus on partnering with our management teams to build scaled, strategically differentiated platforms. FormativGroup is executing on a clear market strategy, and Flok adds meaningful market and client engagement depth within Salesforce ecosystems. We believe this combination strengthens the platform and positions it for sustained, long-term growth.”
Tony Pulice, Partner at Rockbridge Growth Equity
