Forward Consumer Partners has announced the final close of its second fund at a $500 million hard cap, underscoring strong investor demand for its consumer-focused investment strategy.
The fund, Forward Fund II, was launched in December 2025 and closed in March 2026. The vehicle was significantly oversubscribed, attracting commitments from a diverse group of global investors. The firm completed the raise in a single close and did not use a placement agent.
Founded in 2023 by Matt Leeds, a former partner at L Catterton, the firm focuses on building and scaling branded consumer businesses. With the close of Fund II, Forward now manages approximately $925 million in committed capital.
The firm’s strategy centers on majority equity investments in well-positioned consumer brands, typically deploying between $25 million and $250 million per investment. It also retains the ability to pursue larger transactions through its co-investment network.
Forward targets sectors such as food and beverage, personal care, and household products, aiming to partner with management teams to build enduring brands and drive long-term value creation. Its portfolio includes companies such as Kodiak, Justin’s, Firehook, Xochitl, Bar Keeper’s Friend, Via Carota Craft Cocktails, and Papatui.
The firm emphasized its mission of helping to create “powerful brands that make beloved products,” supported by a team with experience across investing, advisory, and operational roles from major institutions, including Carlyle, KKR, Goldman Sachs, McKinsey, and Endeavor.
KEY QUOTE:
“We are grateful for the efforts of all those who have contributed to Forward’s progress since launching in 2023, honored by the support of our returning and new investors, and excited about what Forward will accomplish in the future.”
Matt Leeds, Founder And Managing Partner, Forward Consumer Partners
