Founders Row, the Atlanta-based consumer investment and incubation firm founded by Jamie Weeks, has announced a strategic investment and advisory partnership with Ohm Health as it formalizes a new thesis around “intentional disconnection” and nervous-system regulation.
The partnership marks the first step in Founders Row’s belief that the wellness industry is entering a structural shift. After a decade defined by performance and aesthetics, followed by an era focused on recovery and optimization, the firm sees the next phase centered on regulation—helping consumers intentionally step away from digital stimulation, recalibrate their nervous systems, and build sustainable habits around downshifting rather than constant output.
Weeks, who previously founded the contrast therapy concept SweatHouz and was once the largest franchisee group within Orangetheory Fitness, has focused his career on identifying emerging trends in consumer wellness. Through Founders Row, he is now aligning capital and incubation strategy around brands designed to reduce digital noise and support nervous-system health.
Ohm Health, founded by James McGoff, operates at the intersection of neuroscience, industrial design, and behavioral habit formation. Its flagship product, the Resonance Lamp, is designed to help users recover from stress and build resilience by translating real-time biofeedback into light, sound, and touch cues that guide resonance breathing. The device is intentionally screen-free and positioned as a standalone ritual rather than an extension of existing apps or wearable dashboards.
McGoff previously co-founded TemperPack, a sustainable packaging company, before launching Ohm Health to focus on products centered around nervous-system health and daily behavioral practice.
Founders Row said it plans to continue investing in and incubating brands aligned with its disconnection thesis. The firm also intends to incubate a brick-and-mortar concept later this year focused on structured digital withdrawal and nervous-system recovery.
Financial terms of the investment were not disclosed.
KEY QUOTES
“In a world where we are overwhelmed by screens and rely on digital apps to track and guide everything, we believe the next frontier is actually disconnection. The brands that define this next era will reduce digital noise.”
Jess Yuan, Partner and Chief Operating Officer, Founders Row
“Ohm is our first partnership centered on nervous-system reset and intentional disconnection – and it will not be our last. For years, the status signal was being always on. We believe the next era will reward those who know how to turn off.”
Jamie Weeks, Founder, Founders Row
“We built Ohm to help people change states in real time. It’s not about tracking stress. It’s about helping people regulate it. Founders Row immediately understood that this category is more about behavior and environment than just metrics, and we are excited to bring them on as an investor and strategic advisor.”
James McGoff, Founder and CEO, Ohm Health
