Fracttal is a 100% cloud-based platform that integrates asset management software, IoT, and artificial intelligence. Pulse 2.0 interviewed Fracttal co-founder and CEO Christian Struve to learn more about the company.
Christian Struve’s Background
What is Christian Struve’s background? Struve said:
“I wrote my first lines of code at age 10, and that early passion for technology shaped my career. After earning a degree in Computer Science, I started in the oil and gas industry, where I had my first real exposure to maintenance management—quickly realizing how outdated these systems were.”
“I later joined PwC as a consultant, specializing in ERP and maintenance solutions, before transitioning into a CIO role in manufacturing, where I led large-scale digital transformation projects. But in 2008, everything changed—I became a father and decided to take control of my future by launching my own consulting firm, focusing on CMMS implementations. Over the next several years, I worked on 300+ projects across multiple industries, optimizing maintenance operations through technology.”
“Everywhere I looked, I saw the same problem: asset management was stuck in the past. Companies were still relying on spreadsheets and outdated systems that couldn’t keep up with modern industry demands. But I didn’t just see a challenge—I saw a massive opportunity.”
“That’s why I founded Fracttal—to revolutionize maintenance and asset management with AI, IoT, and cloud technology, helping companies shift from reactive maintenance to predictive intelligence.”
Evolution Of Fracttal’s Thesis
How has your company’s thesis evolved over time? Struve noted:
“Fracttal was founded to modernize asset management and maintenance, but it still relied on outdated tools like spreadsheets and legacy systems. Our vision was to create a cloud-based platform that integrates emerging technologies such as the Internet of Things (IoT) and Mobility to help businesses optimize their maintenance operations.”
“Initially, we focused on small and medium-sized enterprises (SMEs), but as our platform evolved, we expanded our reach to larger corporations and international markets. Today, we also offer AI-driven capabilities and predictive maintenance, establishing ourselves as a global leader in the sector. Our solutions help companies maximize asset efficiency, reduce downtime, and enhance sustainability.”
Favorite Memory
What has been your favorite memory working for your company so far? Struve reflected:
“It’s hard to choose just one favorite memory, but one that stands out is securing our first major customer. Seeing Fracttal adopted by a global company was a defining moment—it validated our vision and proved that our technology could make a real impact. It was incredible to witness how our solution could help thousands of maintenance teams work more efficiently and safely.”
Significant Milestones
What have been some of your company’s most significant milestones? Struve cited:
“Established local operations in five countries – including Mexico, Brazil, Chile, and Colombia, where we quickly gained traction across Latin America, becoming the regional leader. This success paved the way for our expansion into Europe, where moving our headquarters to Madrid allowed us to establish a strong presence and set our vision to become the leader in Southern Europe.
— Serving over 40,000 users in 50+ countries – We’ve built a solid global footprint.
— Developing a comprehensive Software + IoT + AI solution – By integrating cutting-edge technologies, we’ve created a predictive maintenance platform that sets us apart from the competition.:
Investors
When asking Struve about the company’s investors, he replied:
“We thank all our investors for believing in Fracttal and sharing our vision of becoming a leader in maintenance technology. One of our major success stories was securing funding from Seaya Ventures, a Spanish firm known for backing high-growth tech startups. Their confidence in our expansion from Latin America to Europe has been instrumental. With their support, we accelerated product development, expanded internationally, and strengthened our AI-driven capabilities.”
Notable Metrics
When asking Struve about the company’s notable metrics, he revealed:
“Fracttal has grown into a global leader in intelligent maintenance management, serving 1,500+ customers across 50+ countries and empowering over 40,000 users worldwide. Our impact extends far beyond numbers to help businesses unlock operational efficiency, sustainability, and long-term profitability.”
“By implementing Fracttal’s AI-driven predictive maintenance solutions, companies experience:
— 30-50% reduction in unplanned downtime, minimizing costly disruptions.
— Up to 20% increase in asset lifespan, maximizing return on investment.
— 15-30% decrease in maintenance costs, optimizing resources and budgets.
— Up to 40% boost in technician productivity, thanks to automation and mobile-first workflows.
— 10-20% improvement in energy efficiency, supporting sustainability initiatives.”
“Fracttal isn’t just software; it’s a game-changer that transforms maintenance from a cost center into a strategic advantage.”
Industry Focus
What are some of the industries that your company is focused on? Struve pointed out:
“We serve multiple industries, but our primary focus is on mid-market and enterprise companies with complex asset operations, particularly in:
— Manufacturing – Helping businesses optimize production uptime and efficiency.
— Facility Management – Ensuring asset reliability in hospitals, buildings, and infrastructure.”
Differentiation From The Competition
What differentiates your company from other competitors? Struve affirmed:
“Fracttal stands out because we are true experts in the field, and our product offers the best features in our segment. We are mobile-first, making asset management accessible anytime, anywhere. Additionally, we provide AI-powered predictive maintenance, going beyond simple automation. Our platform is cloud-based and IoT-integrated, ensuring real-time data collection and valuable insights. Unlike traditional solutions that are often complex and costly, Fracttal is intuitive, scalable, and quick to implement. Moreover, we offer a comprehensive solution that combines Software, Hardware, and AI, something that very few competitors can match, allowing businesses to fully optimize their maintenance operations with a seamless and integrated approach.”
Challenges Faced
When asking Struve about the challenges faced when building the company, he acknowledged:
“Of course, we have faced many challenges. In the early days, one of the biggest was convincing companies to transition from traditional, outdated on-premise maintenance solutions to SaaS and cloud-based platforms. Many businesses were hesitant about digital transformation, so we focused on education—offering demos, case studies, and hands-on workshops to showcase the value of our technology. Another major challenge was expanding internationally, understanding local markets, their unique characteristics, and how we could succeed in each. Our strategy has always been to prioritize winning in markets where we have a direct presence.”
Future Company Goals
What are some of your company’s future goals? Struve concluded:
“Our vision is to become the global leader in maintenance management solutions. In the short to medium term, we are focused on enhancing AI and IoT integration to further optimize maintenance operations, expanding our global footprint, particularly in Europe, and raising a new funding round to accelerate growth and technological innovation. Ultimately, our goal is to redefine asset management, making it smarter, more sustainable, and more efficient for businesses worldwide.”
