Healthcare Privacy Platform company Freshpaint announced it raised $30.7 million in Series B funding led by Threshold, with additional participation from new investor SignalFire and existing investors Intel Capital, Y Combinator, and Zero Prime. This round brings Freshpaint’s total funding to date to $41.8 million.
The company will use the new funding round to expand its offerings and ensure the entire healthcare industry—including hospitals, health insurance providers, pharmacies, and retail healthcare companies—can safeguard sensitive data and optimize the patient journey.
Freshpaint is a leader in a new software category that helps healthcare organizations with solid marketing results while protecting patient privacy.
Healthcare organizations have faced many roadblocks when creating the effortless digital experiences consumers expect. And a growing list of privacy regulations prevents healthcare marketers from maximizing the potential Google Analytics, Facebook Ads, and other full funnel marketing tools, which makes it nearly impossible to market services effectively.
Freshpaint’s Healthcare Privacy Platform enables those organizations to use these marketing tools while remaining compliant with privacy regulations.
Freshpaint’s Healthcare Privacy Platform provides healthcare organizations a durable foundation to meet evolving privacy standards at the federal and state levels while also enabling them to help consumers find the right care at the right time. And Freshpaint will continue building its privacy platform to help healthcare organizations utilize the whole digital advertising ecosystem to reach consumers while taking a privacy-first approach; Help consumers find the care they need using tools that previously raised privacy concerns; better inform business decisions by painting a complete picture of the consumer journey; and maintain compliance and keep everyone aligned using data and monitoring tools purpose-built for healthcare.
Freshpaint is used by LetsGetChecked, Baptist Health, Boulder Community Health, and hundreds of other healthcare organizations.
KEY QUOTES:
“For more than 15 years, we’ve discussed the consumerization of healthcare and the importance of streamlining consumers’ access to care. But privacy concerns in this heavily regulated environment have prevented that from becoming a reality. We partnered with Freshpaint to help the healthcare industry innovate the ways they engage consumers and patients while protecting their privacy.”
– Emily Melton, Managing Partner at Threshold
“Healthcare providers are the canary in the coal mine when it comes to consumer privacy. We’re headed towards a world where third-party cookies and unfettered access to customer data by tracking technologies are relics of the past. Our team isn’t just unlocking privacy-focused marketing for healthcare organizations—we’re laying a foundation that empowers the entire healthcare industry to innovate at the same pace as other industries.”
– Steven Fitzsimmons, CEO and co-founder of Freshpaint
“Freshpaint helps us make sure there aren’t web trackers on our website that could share sensitive information about our visitors. This allows us to continue to help people find the health services they deserve while protecting their privacy.”
– Tom Bently, Vice President Data Compliance & Privacy of LetsGetChecked
