Front Office Sports (FOS) – a leading multi-platform media and news organization covering the business of sports – recently announced a strategic investment from RedBird IMI, a joint venture between RedBird Capital Partners and International Media Investments focused on building high-growth companies in media, entertainment, and sports.
Front Office Sports – which covers the $324 billion sports industry business – is the category leader in scale and engagement, with an audience that delivers over 150 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views each month. With more than 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America.
FOS’ differentiated audience across multiple platforms has attracted blue-chip advertisers like Chevrolet, Invesco QQQ, New Balance, Cisco, PwC, FanDuel, Pepsi, Wendy’s, and Prudential.
Jeff Zucker, the CEO of RedBird IMI, will join the FOS board of directors as its co-chair, along with Jason Stein, managing partner of SC Holdings.
SC Holdings, FOS’s earliest investor, will continue holding a significant minority stake in the business.
KEY QUOTES:
“The business of sports has become ubiquitous in recent years, permeating across all corners of culture. It now commands mainstream attention and is part of even the most casual fan’s daily content consumption. The foundation of our company was built on a deep understanding and connection to this shift, and has long informed our editorial strategy and product development. As we enter this next stage of expansion, we are incredibly excited to partner with Jeff Zucker, one of the media industry’s greatest minds.”
- Adam White, Founder and CEO of Front Office Sports
“The team at Front Office Sports has built an impressive platform for sports business journalism, and I’m excited to help it grow in the years ahead. Audiences are more interested than ever in the business of sports, and this investment will allow Front Office Sports to create even more compelling news content that draws people in.”
- Jeff Zucker
“Front Office Sports has become a clear leader and important voice in the growing sports media landscape. We were an early believer in their approach to covering sports in a way that would influence business leaders and inform fans. This credibility with highly coveted audiences will continue to separate them as they expand the business.”
- Jason Stein, founder of SC Holdings
