Front Row Group announced it has acquired Carbon Beauty, an Amazon accelerator focused on clean beauty brands. The acquisition strengthens Front Row’s expertise in the beauty category and expands its capabilities as a growth partner for beauty, health and wellness, and CPG brands across e-commerce channels.
Carbon Beauty was founded in 2014 by brothers Dan and Jeff Sudman. The company was among the first Amazon accelerators dedicated exclusively to clean beauty and has helped hundreds of brands establish and scale their presence on the marketplace.
By joining Front Row, Carbon Beauty will gain access to broader resources across technology, brand-building, omnichannel commerce, content, logistics, international market expansion, and Amazon marketplace management. Front Row said the deal brings together two companies with a shared focus on helping brands grow and lead across digital commerce channels.
Front Row is headquartered in New York City and has offices in San Diego, Hamburg, and Bratislava. The company works with brands across Amazon marketplace acceleration, e-commerce growth, content creation, design, branding, logistics, and global expansion. Its clients include OUAI, Essity, Wella, and Tatcha.
Carbon Beauty was advised by Consensus Advisors. Financial terms of the acquisition were not disclosed.
KEY QUOTES:
“We’re excited to welcome Dan and the Carbon Beauty team to Front Row. Carbon was the first Amazon accelerator focused exclusively on clean beauty and has brought hundreds of brands to the marketplace. Working together strengthens our beauty expertise and our go-to-market offering.”
Matt Beer, Co-Founder of Front Row
“From day one, our goal has been to help clean beauty brands win on Amazon. Front Row shares that commitment to brand-building and brings the scale, technology and omnichannel expertise to amplify everything we’ve built. This is a natural next chapter for Carbon Beauty, and we’re excited to work with the Front Row team to help our brands get to the next level.”
Dan Sudman, Co-Founder of Carbon Beauty
