Front Row Group, a full-service agency focused on e-commerce growth and Amazon marketplace management for beauty, health, wellness, and CPG brands, has acquired Socium Media, a performance marketing and digital growth agency.
Under the deal, Socium will merge into Front Row’s integrated agency business, which is led by EVP and Managing Director Katie Martin. Front Row said the acquisition expands its Connected Commerce platform by more tightly linking brand strategy and creative with measurable performance across digital channels and marketplaces.
Front Row positioned the transaction as a response to rising pressure on brands to unify storytelling and performance across increasingly complex commerce ecosystems. The company said the combined organization is designed to connect the full customer journey from discovery to conversion, including the ways off platform media can influence demand on marketplaces.
Socium was founded by Sam Sherman and Owen Loft and brings capabilities across paid search and shopping, paid social, SEO and GEO. The agency has worked with brands across travel, wellness, and lifestyle, including Auberge, VINCE, Canopy, Magic Spoon, and OSEA, which Front Row said complements its existing portfolio across beauty, wellness, CPG, and lifestyle.
In the near term, Socium will operate as “Socium, Powered by Front Row,” with full brand integration planned for later in 2026. PALAZZO served as Socium’s exclusive financial advisor on the transaction.
KEY QUOTES:
“Connected commerce is about ensuring strategy, creativity, and performance are not operating in silos. By bringing Socium into Front Row, we’re strengthening our ability to help brands grow with a unified approach — one that connects compelling creative and brand storytelling with the data, technology, and performance rigor required to scale in today’s commerce landscape, on Amazon and beyond.”
Katie Martin, EVP And Managing Director, Front Row
“Joining Front Row is an exciting next chapter for Socium. We’ve always believed that the strongest results come from aligning performance marketing with brand strategy and creative execution. Front Row shares that belief, and together we’re able to offer clients a more powerful, connected approach to growth.”
Owen Loft, Co-Founder, Socium
